Specialist / Sr Specialist, Events Sports Marketing Brand Strategy

Abercrombie & Fitch•Columbus, OH

11d•Onsite

About The Position

At Abercrombie, we are the go-to apparel destination for outfitting all of our customers’ lifestyle needs. The Marketing team has the essential responsibility of connecting our customers with our dynamic and ever-evolving brands. Our campaigns span through in-store, digital, social, event marketing, and PR channels to bring our brand vision to life. This diverse and collaborative team of creative, strategic, and curious individuals are constantly looking for new ways to learn about our consumer and find the best channels to reach them with our product stories. The Events Specialist / Sr Specialist, Sports Marketing - A&F is responsible for planning, coordinating, and executing all Sports-related events that elevate our brand, engage our audience, and support our overall marketing and business objectives within our Sports communities. This role is highly collaborative with internal cross-functional teams and external partners and agencies to make activations come to life. While this role technically sits within the world of sport, the ideal candidate for this position has a passion for fashion and its role in culture, with a strong interest in how sport & fashion intersect to shape consumer behavior and brand relevance. This job is located at our Global Home Office in Columbus, Ohio.

Requirements

Bachelor’s degree in Marketing or related field, or related experience
4+ years of experience in Marketing and Events, with fashion experience preferred
Proven success managing events from concept to execution
Deep passion for fashion, style, and consumer culture, with an interest & understanding of the trends, brands, and cultural moments shaping the industry
An interest in sports & the sports media landscape
Strong project management skills with the ability to juggle multiple high-profile campaigns simultaneously
Strong inter-departmental coordination skills
High attention to detail, organization, and time management
Experience in a fast paced, multi-channel retail environment is a preferred
Highly motivated, with the ability to thrive in a fluid and demanding environment

Responsibilities

Plan, coordinate, and execute all A&F Sports events to drive customer engagement and brand awareness
Collaborate with internal Talent, PR, Social, Creative, Product, Visual, Stores, Asset Protection, Legal teams – to ensure seamless integration of events and activations
Collaborate with internal marketing channel leads to ensure events are properly promoted and/or extended beyond the life of the event
Collaborate with internal Brand Strategy team to ensure sport events reflect the overarching Brand expression
Manage external agency partners in strategy and execution of campaigns and events.
Collaborate with external agency to manage external vendor relationships, venue sourcing, contracts, and logistics for both in-person and virtual events.
Pattern other brand’s events & IRL activations within and outside of Sports and Athlete communities and bring relevant learnings back to the team .
Develop comprehensive project timelines, event briefs, and post-event recaps
Build event planning documents (run of show, Call sheets, etc.)
Track KPIs and event performance metrics to evaluate success
Actively incorporate learnings and performance hindsights into the next event.
Maintain continuous feedback loop with agency and partners.
Build and manage event budget in partnership with Brand Marketing teams, ensuring events are delivered within scope
Stay current with fashion industry trends, identifying new event ideas and tactics that align with brand objectives. Works to develop new and unique ways to authentically get in front of core demographic via activations.

Benefits

Incentive bonus program
Annual companywide review process
Flexible spending accounts
Medical, dental and vision insurance
Life and disability insurance
Associate assistance program
Paid parental and adoption leave
Access to fertility and adoption benefits through Carrot
Access to mental health and wellness app, Headspace
Paid time off and one paid volunteer day per year, allowing you to give back to your community
Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year)
Seven associate wellness half days per year
Merchandise discount on all of our brands
Opportunities for career advancement, we believe in promoting from within
Access to multiple Associate Resource Groups
Global team of people who will celebrate you for being YOU!