Specialist, Social Media, SNOW (Ski-Doo and Lynx)

BRP•Montreal, QC

45d•Hybrid

About The Position

We’re looking for a passionate, highly organized social media professional to lead day-to-day social operations for two of the most iconic brands in snowmobiling: Ski-Doo and Lynx. In this role, you’ll manage content distribution, drive the social production pipeline, and collaborate with cross-functional partners to ensure social media plays a powerful, measurable role within the broader brand ecosystem and the global snowmobiling community. Working closely with the Social Media Content Specialist, you’ll ensure they have everything they need to push our content evolution forward - from briefing and brand alignment to creative direction and delivery. You’ll also serve as the connective thread between social and every key function across the Snow team: product strategy, PR, racing, ambassadors, and more. This isn’t a role you can do from the sidelines. To collaborate meaningfully across the Snow ecosystem, you need to live and breathe winter culture - from the anticipation of the first snowfall to the preparation, dedication, and community spirit that define this lifestyle.

Requirements

5–7 years of experience on social media channels for brands, with a strong content vision and deep knowledge of social-first content creation.
Proven ability to work within cross-functional teams to shape and inform marketing campaigns and communications.
Highly organized and detail-oriented, with the ability to manage multiple projects and shifting priorities without losing focus or missing critical elements.
Strong pipeline management skills - responsive, autonomous, and results-driven.
Experience working with influencers and creators, with a clear understanding of how creator content can extend and amplify social campaigns.

Nice To Haves

A genuine passion for powersports, snowmobiling and/or winter sports is a true differentiator. The selected candidate must be able to develop advanced product expertise within the first few weeks on the job.

Responsibilities

Support and help shape social platform strategy for both Ski-Doo and Lynx, ensuring best practices in content creation are applied across every touchpoint.
Serve as a social subject matter expert and strategic partner to cross-functional teams - including Brand, Media, PR, Global, Ambassadors, and Web/CRM, Dealers, etc - to deliver on key marketing objectives.
Play a central role in annual, monthly, and weekly social content planning and execution, working hand-in-hand with the Social Content Specialist.
Collaborate daily with the Social Content Specialist to build briefs, align on content vision, and ensure delivery stays on strategy and on schedule.
Support our community engagement agency by providing the resources, product knowledge, and activation details they need to succeed.
Coordinate with Ambassadors and Content Creators on folder structures, asset trackers, and delivery timelines to keep content on time and on budget.
Own and maintain content delivery trackers and content calendars across both brands.
Collaborate closely with EMEA partners, unlocking opportunities and supporting their activations to strengthen the global dimension of our channels.
Build and nurture relationships with internal and external partners who are influential in snowmobiling culture, keeping social strategy top of mind across the organization and reinforcing our reputation within the community.
Pivot at the pace of the industry, both social media and snowmobiling industries. You will play a crucial role in evaluating and acting on opportunities as they appear being able to confidently identify what is noise and what is content-worthy and rally key collaborators around it
Stay on top of the latest social media, cultural, and platform trends, and communicate what’s relevant and actionable to the wider Snow social team.
Partner with the Media team to build an aligned organic amplification and paid media strategy.
Collaborate with the broader team to develop and execute social activation plans across campaigns and product moments.
Identify opportunities for innovation on emerging social channels. Develop test-and-learn plans for Ski-Doo and Lynx while maintaining focus on owned platform growth and audience development.
Create monthly, quarterly, and ad hoc performance reports by leveraging data dashboards, platform-native insights, and structured data analysis.
Translate data into compelling narratives that showcase the team’s impact, highlight wins, and surface clear opportunities for improvement.