Specialist, Site Experience
About The Position
The Specialist, Site Experience plays a hands-on role in shaping and optimizing the end-to-end digital customer journey across all ecommerce touchpoints. This role focuses on driving site improvements, experimentation, and personalization initiatives that enhance usability, conversion, and overall experience while aligning with brand and business objectives. Working closely with Site Experience Managers, UX, Development, Insights, and Digital Retail teams, the Specialist translates strategy into clear requirements, prioritized backlogs, and well-executed initiatives. This role is accountable for identifying experience gaps, supporting continuous improvement, and ensuring site updates meet accessibility standards, technical feasibility, and luxury retail expectations.
Requirements
- 3–5 years’ experience in eCommerce experience.
- Strong understanding of product data structure, categorization, and digital asset management.
- Excellent attention to detail and ability to spot inconsistencies in product information, naming, or presentation.
- Collaborative, proactive, and comfortable working across technical, creative, and commercial teams.
- Strong communication and problem-solving skills, with a structured, solution-oriented mindset.
Responsibilities
- Support end-to-end discovery and delivery of CRO, site experimentation, and personalization initiatives, contributing to features, epics, and roadmap execution.
- Own and maintain assigned portions of the CRO and Ecommerce Excellence backlogs, ensuring work is clearly defined, customer-focused, and tied to measurable outcomes.
- Partner with Site Experience Managers to translate experience strategy and priorities into actionable development and testing plans.
- Contribute to the evolution of personalization use cases, identifying opportunities across key site touchpoints.
- Collaborate with UX and Development teams to validate assumptions, refine requirements, and support iterative delivery through A/B testing and experimentation.
- Actively participate in agile ceremonies, representing site experience priorities and supporting experimentation-driven decision-making.
- Identify gaps, friction points, and opportunities across the site experience through qualitative feedback, quantitative data, and competitive review.
- Partner with Insights teams to analyze experiment results and performance metrics, translating findings into clear, actionable recommendations.
- Contribute to the Ecommerce Excellence continuous improvement stream, supporting enhancements to processes, tools, and site standards.
- Ensure delivered solutions adhere to accessibility requirements, UX best practices, and brand standards.
- Build strong working relationships with UX, Insights & Trade, Emerch, Content, Operations, and Development teams to deliver cohesive, user-centric solutions.
- Provide intake support and execution alignment for Personalization Content and Emerch initiatives.
- Collaborate with Digital Retail specialists to execute site enhancements, optimizations, and taskforce initiatives.
- Communicate progress, risks, and insights clearly to stakeholders to maintain alignment and momentum.
- Support backlog prioritization and delivery across multiple initiatives, balancing speed, quality, and business value.
- Contribute to documentation, playbooks, and best practices that improve team efficiency and clarity.
- Embrace a test-and-learn mindset, actively sharing insights, learnings, and recommendations with the broader team.
- Champion continuous learning and innovation in site experience and ecommerce best practices.
Benefits
- A company built on Canadian roots and heritage
- Your work is recognized with a comprehensive and competitive Total Rewards Program
- Opportunities for career growth through numerous internal and external programs
- Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
- Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about
- Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
- Inspiring leaders and colleagues who will lift you up and help you grow
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
