Specialist, Product Mangement

Carrier•East Syracuse, NY

5d•$79,000 - $158,000•Hybrid

About The Position

Responsible for bridging the product and market by developing go-to-market strategies that drive demand and adoption. This includes connecting product capabilities to customer needs, developing compelling positioning, shaping go-to-market (GTM) strategies, and enabling sales and marketing teams for success. Product Marketing focuses on promoting and selling specific products, systems, or services. It defines target audiences, personas, customer journeys, and overall positioning and messaging. It identifies the product’s unique selling points and develops marketing strategies to effectively communicate those benefits to potential customers. Product Marketing partners with Product Management and Sales and works closely with Marketing and Communications to create sales enablement tools, compelling campaigns, and customer-facing messaging that is consistent across all channels to generate demand and drive revenue. It also measures market impact and adjusts positioning to remain competitive. Ultimately, Product Marketing ensures the product resonates with target customers, supports commercial objectives, and differentiates the company in the marketplace. This position follows a hybrid schedule, with 3 days onsite and 2 days remote per week

Requirements

Bachelor’s Degree
3 + years of experience in HVAC product management, system design, application engineering, and/or sales.
Some travel, including international (Canada, Mexico), is required (<10%)

Nice To Haves

Master’s Degree
Experience with rooftop units, water source heat pumps, or DOAS systems
Strong analytical and problem-solving skills
Working knowledge of Microsoft Suite
Experience with HVAC equipment selection tools
Excellent written and verbal interpersonal skills
Have an ability to coordinate across multiple functions, to maintain composure in high pressure situations, and to make decisions in a fast-paced environment
Have a combination of excellent technical skills, be a self-starter, with strong business understanding, strong self-direction, and excellent interpersonal/influencing skills to work across the Carrier organization and with customers
Have a personality defined by positivity, responsibility, integrity, accountability, and respect culminating in a strong work ethic
Strong communication skills, including public speaking
Knowledge of industry standards and codes (e.g., ASHRAE, AHRI, DOE).

Responsibilities

Support new product development and introduction
Perform market and competitive analysis
Perform VOC with sales offices and customers
Support creation of product requirements document (PRD)
Support the passport process and core product development team meetings
Manage the creation of product literature, marketing content, and product training
Manage the creation of price pages and ECAT integration
Assist with forecasting for new product releases
Assist with product roadmap updates
Manage new accessory setup to support new product releases
Provide backup support for application engineering
Support marketing and training events