Specialist, Paid Social and Video

QVC•West Chester, OH

22h•Hybrid

About The Position

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, and our four Cornerstone brands. The Cornerstone brands deliver inspirations that help customers enjoy, enhance and celebrate life. Cornerstone comprises four interactive, aspirational home and apparel lifestyle brands: Ballard Designs®, Frontgate®, Grandin Road® and Garnet Hill®. Your Opportunity, Your Team The Marketing Specialist supports and scales Paid Social and Video Marketing across channels such as Paid Social, Connected TV, and YouTube, aligning with go-to-market strategies for Frontgate, Ballard Designs, Grandin Road, and Garnet Hill. This role drives customer acquisition and lifetime value, optimizes campaign performance, and coordinates video execution to deliver measurable results. You will report to the SR Manager, Paid Social & Video Where you will Work This role is hybrid What You’ll Do Coordinate paid social and video campaign execution to drive customer acquisition, retention, and brand growth. Support campaign ideation and execution across Facebook, Instagram, TikTok, Connected TV, and YouTube; analyze performance and apply data-driven insights to maximize ROI. Partner with external agencies to design and execute tests, measure and report on campaign performance, and deliver actionable recommendations to improve efficiency and effectiveness. Partner with creative, analytics, and merchandising teams to plan and execute integrated campaigns. Monitor industry trends, platform updates, and emerging technologies to keep Cornerstone Brands at the forefront of digital marketing. What You’ll Bring 1+ years of experience in paid social and video marketing, with a proven track record in acquisition and performance optimization. Experience in campaign management across major social platforms and video channels (Facebook, Instagram, TikTok, YouTube, Connected TV). Strong analytical skills with experience in attribution modeling, A/B testing, and performance reporting. Bachelor’s degree in Marketing, Business, or related field; advanced degree preferred. Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits. QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at [email protected] for assistance. If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions. Join Our Team! QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community. QVC Group has team members in the U.S., the U.K., Germany, Japan, Italy, Poland and China. We’re an inspired and diverse team that comes together to combine shopping and entertainment for millions of highly discerning shoppers. It’s a fun, fast-paced world, and what really sets us apart is our culture and talent experience. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers! Applicant Privacy Notice

Requirements

1+ years of experience in paid social and video marketing, with a proven track record in acquisition and performance optimization.
Experience in campaign management across major social platforms and video channels (Facebook, Instagram, TikTok, YouTube, Connected TV).
Strong analytical skills with experience in attribution modeling, A/B testing, and performance reporting.
Bachelor’s degree in Marketing, Business, or related field; advanced degree preferred.

Responsibilities

Coordinate paid social and video campaign execution to drive customer acquisition, retention, and brand growth.
Support campaign ideation and execution across Facebook, Instagram, TikTok, Connected TV, and YouTube; analyze performance and apply data-driven insights to maximize ROI.
Partner with external agencies to design and execute tests, measure and report on campaign performance, and deliver actionable recommendations to improve efficiency and effectiveness.
Partner with creative, analytics, and merchandising teams to plan and execute integrated campaigns.
Monitor industry trends, platform updates, and emerging technologies to keep Cornerstone Brands at the forefront of digital marketing.