Specialist, Membership Retention

AAA Club Alliance•Wilmington, DE

26d•Hybrid

About The Position

AAA Club Alliance is committed to helping members understand, engage with, and maximize the value of their membership. The Membership Retention Specialist supports the development and execution of member engagement strategies that increase awareness, adoption, and utilization of AAA benefits, products, and services while strengthening member loyalty and retention. This role coordinates targeted campaigns, communications, and initiatives across the member lifecycle, collaborating with internal stakeholders and external partners to deliver relevant, timely, and personalized member experiences. The position also supports campaign reporting and analysis, project management, and process improvement efforts that contribute to membership growth, engagement, and retention goals.

Requirements

Bachelor's degree, preferably in Marketing, and a minimum of four to five years’ experience in a related field (preferably in Retention, Acquisition or Loyalty Marketing), or the equivalent combination of education and experience.
Demonstrates a clear understanding of business objectives and relevant internal/external business issues impacting AAA Club Alliance's ability to achieve its objectives
Knowledge and application of project management principles; effective in setting priorities, applying resources and meeting deadlines.
Exhibits leadership skills and can effectively motivate cross-functional teams to meet desired objectives and produce results.
Proven ability to drive change through the effective development and selling of concepts and proposals to all levels including senior management.
Ability to effectively work independently on all assignments and projects with minimal supervision.
Solid understanding of budgeting, forecasting and expense management principles.
Excellent skills in analyzing financial information, forecasting trends, ROI analysis, etc.
Working knowledge of various Microsoft applications including Word, Excel, PowerPoint, Outlook and Access.

Responsibilities

Oversee production for all marketing efforts (direct mail, digital, & telemarketing).
Collaborate with internal marketing/support teams, as well as vendors, to produce cost-effective member communications.
Track, monitor, & analyze results for all marketing programs; use campaign results to continually improve results and achieve key objectives.
Prepare internal communications for AAA personnel to prepare them to effectively handle member and vendor questions related to efforts/programs.
Establish objectives for marketing initiatives, including test offers, financial assumptions, and creative, across all platforms.
Ensure marketing campaigns are executed on a timely basis and are within the planned budget.
Execute strategies developed for achieving incremental member growth across all membership categories.
Work closely with management team to create an annual marketing plan/budget; track actual results to forecast and make recommendations for improvement.
Collaborate with third party telemarketing vendors to maximize performance and achieve renewal goals.
Work closely with Corporate Marketing, Consumer and Market Research, and 3rd party partners to continually improve all communications to drive renewal rate improvement or member growth and deliver a consistent brand image.