Specialist - Marketing

EECOL • Calgary, AB

13d • CA$67,795 - CA$88,133 • Hybrid

About The Position

As part of the marketing team supporting three brands, you’ll balance a varied workload with evolving priorities. You will partner with our businesses to understand key goals and contribute to campaign plans to articulate value propositions and support those goals. Your recommendations include targeting strategies and measurement, are rooted in best practices, and are data-driven.

Requirements

• Bachelors Degree - Marketing, Communications, Business, or related field preferred
• Minimum 3–5 years of hands-on digital marketing experience.
• Proficiency with email / automation platforms, CMS tools, CRM and analytics.
• Solid writing, editing, and content development capabilities.
• Data driven approach with analytical thinking to derive actionable insights.
• Takes ownership in the company’s success and accepts responsibility for oneself and contribution as a team member
• Strong collaboration and project coordination skills.
• An adaptable mindset to adjust priorities and timelines based on evolving information.
• Demonstrates initiative by developing new approaches to enhance projects or company performance.
• Organized and detail-oriented, ensuring quality, authenticity, and consistent campaign presentation.
• Effectively communicates issues and practices active listening.
• Ability to travel 0% - 25%

Responsibilities

• Partner with sales, marketing, and product leaders to align digital initiatives with marketing strategies and company goals.
• Coordinate across marketing, sales, and other delivery teams to ensure smooth, on-time execution and efficient output of high quality deliverables.
• Plan and execute email campaigns (newsletter and automation), nurture leads and engage customers by target segments.
• Independently, and as part of larger campaigns, develop and share on-brand, timely and engaging content (including some design in Canva) on web and social.
• Monitor brand presence and actively engage with followers on social to build and maintain brand reputation. Oversee digital customer service, including escalation monitoring.
• Update and optimize website content and structure to improve search rankings.
• Manage and optimize paid advertising campaigns (occasional) on platforms like Google Ads and social media.
• Monitor KPIs and industry advancements to evaluate tactics. Share regular updates and reports with stakeholders, and offer recommendations to enhance reach, clarity, and impact.

Benefits

• competitive pay
• employee discounts
• Supportive culture emphasizing teamwork, learning, internal mobility, and shared success.
• Ongoing training and development, with opportunities for internal advancement.
• paid time off
• medical, dental, and vision coverage
• retirement savings plans

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level