Specialist Marketing Strategy

PGA Tour•Ponte Vedra Beach, FL

About The Position

The Best Players Need the Best People. This position will manage the execution of all PGA TOUR product marketing assets for PGA TOUR events, TPC Network, etc. through Creative Studio (and outside sources, if necessary) to ensure correct branding and marketing messages are used and that projects are prioritized, completed on time and free of errors. This position is also responsible for building email marketing campaigns to promote PGA TOUR products, as well as fulfillment of all creative assets for the paid media campaigns as part of the overall marketing plan. When most people think of the PGA TOUR, they envision famous golfers, exciting tournaments, and the TOUR’s generous support of more than 3,000 charities. We are all of these things, but there’s much more to the PGA TOUR than meets the eye. Behind the TOUR’s international reputation for sports excellence and philanthropic leadership is a dedicated team of business, sports management and entertainment professionals working together to support our players and advance our mission. Headquartered in Ponte Vedra Beach, Fla., we’re a dynamic group of individuals with diverse talents who share a deep respect for the sport of golf and the positive impact it has in communities across the United States and internationally. If your goals include being part of an exciting team that emphasizes professional development and the personal satisfaction of contributing to important causes, we encourage you to explore the many advantages and benefits of a career with the TOUR.

Requirements

Bachelor's degree in Marketing, Communications, Business, Advertising, or other related discipline required
Minimum 4 years’ experience in marketing, preferably sports marketing
Proficiency in Microsoft Word, Excel, and PowerPoint presentation design is required
Excellent written communication and copywriting skills
Strong project management aptitude and ability to work against deadlines
Thorough knowledge of general business procedures

Nice To Haves

Creative trafficking and graphic design background a plus

Responsibilities

Develop and direct marketing strategies utilizing paid media, earned media and promotions, which build local awareness and drive revenue for PGA TOUR products
In coordination with manager, media buying agency and/or Marketing Operations team, manage the full media buying process, including creative assets requests
Develop the e-mail marketing strategies for PGA TOUR events
Collectively work with Creative Studio and the Creative Director to develop a brand strategy and promotional campaign that creates a voice for each assigned product in the local market.
Ensure that campaigns align and maintain consistency across various executions, and internal and external partners
Own media asset grids regarding print, digital, TV, radio and outdoor (specs, deadlines, trafficking)
Coordinate weekly or bi-weekly marketing calls and provide summary recaps to stakeholders after the calls
Develop and execute compelling email content that engages with fans to drive awareness and revenue
Analyze email campaign performance, communicate sales revenue generated and develop ideas for improvement
Assist local events and/or club staff and manager with the creation of on-site collateral, including signage, course maps, spectator and pairings guides, etc.
Work in partnership with Digital and Communications teams to develop content plans which generate admissions revenue, awareness and exposure for assigned products
Special projects or other duties as assigned