Specialist, Growth Initiatives IMC

Comcast • Philadelphia, PA

14d

About The Position

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast. Job Summary The Specialist, Prospect IMC role will be part of the Xfinity Marketing Communications team and will be responsible for supporting the development and execution of advertising campaigns for Xfinity residential services with the objective of driving growth in new subscribers. Reporting to the Senior Manager, Prospect IMC, this position will support the implementation of a wide variety of creative executions that reflect the Xfinity brand strategy and support business goals – including, but not limited to: broadcast and connected TV, online video, online and broadcast radio, digital display, and print advertising and collateral. Candidate must possess strong accountability and resolution, excellent planning and organizational skills, ability to problem solve and collaborate across a wide variety of stakeholders, strong creative intuition, and should thrive in a fast-paced environment. Candidate should also demonstrate an understanding of strategic marketing communications and brand-centric creative requirements to ensure high-performing and on-brand creative output, and consistent campaign integration across all integrated marketing tactics.

Requirements

• Excellent interpersonal, presentation and written communication skills.
• Passionate about effective and performance driven marketing
• Must be responsive, extremely organized and possess the ability to manage multiple projects simultaneously and prioritize accordingly to meet all deadlines.
• Must be a strategic thinker and have the ability to link day-to-day tasks with the larger business goals.
• Excellent problem-solving and decision-making skills.
• A team player, who can collaborate with multiple stakeholders across a complex organization.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance.
• Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Education Level – Bachelor’s Degree or Equivalent
• Field of Study – Business, Marketing, Advertising, Marketing Communications
• Years Experience – Generally requires 1-3 years related experience, advertising agency experience a plus

Nice To Haves

• advertising agency experience a plus

Responsibilities

• Coordinates the development of marketing communication materials including TV and radio advertising, digital display banners, and print advertising.
• Maintains the company's brand identity standards and ensures ongoing brand awareness and consistency in all creative materials.
• Works with internal resources to determine best targeting practices for various advertising tactics.
• Oversees marketing library which includes marketing plans, collateral, creatives and promotional materials.
• Oversees work of outside vendors to assure timely and accurate project completion.
• Assists in the development and implementation of Integrated Marketing Communications plans and presentations.
• Partner closely with Media Execution Team to ensure tactical needs are delivered on a timely basis.
• Monitor budget for campaigns.
• Coordinates multiple priorities while meeting simultaneous deadlines.
• Follows through to ensure that deadlines are met and deliverables meet specifications.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance.
• Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.
• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Benefits

• We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.
• Please visit the benefits summary on our careers site for more details.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees