Marketing Local Initiatives Specialist

Bath Fitter Corporate•Springfield, TN

8d•Hybrid

About The Position

Turn marketing data into real growth across local markets! Who are we? For nearly 40 years, Bath Fitter has been perfecting its process to meet the needs and provide the best bathtubs for everyone. Our showers and bathtubs are made of shiny acrylic that is easy to clean and can be installed in just one day. Convenient! Every day, the people at Bath Fitter strive to do better; to improve products and customers' lives. Our vision is to be an excellent employer and business partner. At Bath Fitter, we offer an engaged culture, a collaborative environment focused on mutual support, autonomy, and innovation. We are a growing organization that prioritizes employees and their quality of life. That's why we're proud to be certified as " Great Place to Work" & "Most Admired Corporate Cultures in Canada." In summary, what does the role entail? The Local Performance Marketing Specialist is responsible for driving performance across our corporate retail locations by analyzing media results, optimizing local media plans, and ensuring investments deliver measurable business outcomes, specifically appointments booked at an efficient cost per appointment. Acting as the bridge between corporate marketing, media agencies, and retail operations, this role enables local markets to make data-driven decisions that accelerate growth. Why become a part of the Bath Fitter Team? Hybrid position Complete group insurance Gym-free to employees at the TN Plant 401K featuring employer contributions Attractive employee and corporate discounts Vacation and mobile days Opportunity for advancement and professional development There are many other advantages to discover when you join Bath Fitter! What is the ideal profile for this position?

Requirements

3–5 years of experience in performance marketing, media, or digital advertising
Strong knowledge of paid media channels (search, social, display, video, TV/OTT)
Experience working with multi-location, retail, or franchise environments
Strong analytical skills with ability to translate data into recommendations
Hands-on experience with analytics and performance dashboards (GA, Looker, etc.)
Strong communication and stakeholder management skills

Responsibilities

Define, track, and monitor KPIs focused on appointments and cost per appointment by channel and market
Act as the main point of contact for assigned corporate locations, ensuring alignment with retail operations
Develop and optimize paid media strategies across digital and traditional channels with agency partners
Manage media budgets and ensure optimal allocation and ROI tracking
Analyze campaign performance, identify optimization opportunities, and guide strategic decisions
Partner with creative and brand teams to optimize messaging and creative based on performance insight
Oversee campaign set-up, tracking, and data integrity (UTMs, tagging, landing pages, APIs)
Share insights, performance results, and best practices with internal teams and local markets