Director, Marketing Talent Initiatives

Association of National Advertisers•New York, NY

4d•$95,000 - $105,000

About The Position

Marketing is only as strong as the Talent that powers it, and the ANA is breaking new ground to drive growth for its members through empowering organizations to equip, support, and maximize marketer performance. As part of this mission, the ANA is seeking an experienced professional to help build and scale its newest Practice arena. The Talent arena within the ANA’s Talent & Marketing Organization Practice exists to empower strategic development across the world’s leading brands for marketer – and marketing – growth. This is an opportunity to get in on the ground floor of a new enterprise with lasting impacts on the industry at large. You will work with thought leaders, marketing executives, and C-suite officers across hundreds of brands to scale existing initiatives and stand up new programs in support of marketing talent and organizational performance success. Who You Are A marketer, creative, or former HR professional looking to make a difference. You are excited about the opportunity to help marketers unlock their full professional potential and facilitate pathways for incoming talent to build lasting, meaningful careers. You are a self-starter, always learning and looking for ways to drive results. You excel at working independently and have a proven track record of achieving measurable outcomes. You have experience developing products or campaigns through launch, working across units to achieve shared outcomes. You can align performance to clear success metrics and communicate the connection to overall business objectives. You are adept at translating strategy to action and have led projects through to completion with P&L responsibility. You may or may not have led direct reports in the past, but you have significant experience working across teams to drive shared outcomes. Strategic acumen, leading through influence, effective communication, and project leadership are your calling cards.

Requirements

Bachelor’s degree plus 7-10 years’ experience in a marketing, creative, or HR (organizational focus) role
Experience working independently and managing to timelines
Experience aligning stakeholders across shared objectives
P&L experience; Accountability to outcomes
Event planning and management experience
Strong communication and critical thinking skills
Ability to think proactively to identify (and solve for) issues before they arise
Ability to think fluidly and respond to shifting priorities
Solid MS Office skills are a must
5% Travel required

Nice To Haves

Experience designing and/or delivering marketing campaigns
Experience designing and/or delivering organizational change management programs
Customer/consumer research and/or a research background generally

Responsibilities

Define ongoing strategy and lead the ANA Marketing Capabilities Council – a peer-to-peer, invitation-only Leadership group across Fortune 500 brands that meets 6X year.
Plan and ensure success for existing Talent initiatives such as the ANA’s Global Day of Learning (occurs every September).
Stand up new Talent initiatives aligned with the ANA’s Masters of Marketing Conference (occurs every October).
Work cross-functionally with MarCom on product launches, marketing campaigns, and communication strategies.
Contribute to industry research in support of strategic thought leadership. Future opportunity to author leadership directly is a possibility for the right candidate.
Craft Practice messaging and strategic reports.
Work with global industry leaders, CMOs, and other stakeholders to launch industry-defining programs and initiatives.