Specialist, Global Marketing, Communications, & Program Strategy

ASCO•Alexandria, VA

10d•$80,000 - $96,900•Hybrid

About The Position

ASCO is in search of a high-performing and talented Specialist, Global Marketing, Communications & Program Strategy to join our Integrated Communications and Marketing (ICM) department. The successful hire will support the directors and team leaders in the development and execution of marketing campaigns for ASCO’s products and services through content creation and development, scheduling content throughout various channels, content quality assurance (QA), content tracking, and assisting with analysis of campaigns. Discover a career where your expertise in marketing and communications fuels the success of impactful member services events and conferences, technology, and guidelines-related programs. This position is hybrid with a primary location at our headquarters in Alexandria, VA. The hire must reside within 75 miles of our headquarters.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field or equivalent years of experience.
5 – 6 years of experience in a marketing agency, internal marketing department, or association/nonprofit.
Multi-channel marketing experience working with campaigns across email, web, paid ads, organic social media, video content, etc.
Proficient in Microsoft Office Suite (Office, Outlook, Word, Excel) marketing project management platform.

Nice To Haves

Experience in design development and maintaining brand standard.
Demonstrated success in leading cross-functional projects, showcasing the ability to influence and build strong relationships with leaders and stakeholders at all levels within an organization.
Prior experience with oncology, health care, or other scientific or medical meetings and/or event marketing.

Responsibilities

Support the development and execution of integrated marketing and communications campaigns for assigned ASCO products and services in support of the organization’s business goals.
Align marketing and communications strategies with overall integrated marketing and communications (ICM) department goals.
Develop relevant content and messaging frameworks to increase brand awareness and engagement with both ASCO members and the global oncology community.
Collaborate with internal stakeholders to determine creative messaging needs for assigned focus areas that will enable the development of emails, ads, and posts across multiple digital platforms.
Manage content development for assigned ASCO products and service areas, producing a range of content, including promotional collateral, messaging frameworks, social media copy, digital advertising copy, email content, print, and direct mail.
Utilize internal QA policies to ensure clear, concise communications that follow internal branding standards and ASCO policies.
Work with director and marketing analytics team to develop post-campaign reports.
Serve as back-up to department directors and leaders.
Liaise with external agencies as needed, monitoring invoices and budgets for channels, processing invoices, and ensuring campaigns remain within budget.
Facilitate/guide executive and volunteer leadership in their roles as ASCO thought leaders and spokespersons when appropriate.
Undertake assignments as needed to support ICM department needs and initiatives, and ASCO objectives.
Collaborate closely with ICM team members (e.g., PR/Media, Comms, Digital, Brand, Web,) to ensure seamless execution of marketing campaigns, providing clear direction and facilitate timely delivery of assets and deliverables.
Serve as the supporting marketing contact for program stakeholders, foster strong relationships to understand program objectives, and translate into effective marketing campaign goals, strategies, and execution.