Specialist, CRM & Lifecycle Marketing

Reitmans (Canada) Ltée/Ltd•Montreal, QC

49d•Hybrid

About The Position

As Specialist, Customer Activation, reporting into the Manager, Customer Activation, you plan, brief, and execute direct-to-customer activations and direct messaging campaigns for one brand, including email and SMS marketing campaigns, optimizing for deliverability, engagement, and conversion. You’ll support testing and personalization initiatives, and collaborate with brand marketing, ecommerce, analytics and retail operations teams.

Requirements

5+ years experience in CRM, lifecycle marketing, email marketing, or similar
Hands-on experience with platforms like Braze, Salesforce Marketing Cloud, Klaviyo, Bloomreach, or similar
Strong knowledge of segmentation, personalization, and journey mapping
Familiarity with A/B and multivariate testing best practices
Understanding of CASL compliance and deliverability standards
Strong collaboration skills with creative, content, and product teams
Strong analytical skills to monitor and optimize campaign performance

Nice To Haves

Background in the fashion, retail, or e-commerce industry is highly preferred
Bilingualism (English/French) is an asset

Responsibilities

Plan and execute targeted direct messaging, like email and SMS marketing campaigns that maximize deliverability, engagement, and conversion
Manage the email & SMS calendar and ensure alignment with product launches, sales objectives, campaigns, and other key events
Implement segmentation and personalization tactics to improve campaign relevance and align content with customer needs and behaviors
Monitor campaign performance and implement optimizations in future campaigns.
Participate in customer journey mapping and lifecycle communications development to ensure a consistent customer experience.
Maintain documentation of processes, workflows, campaign results, and SOPs.
Collaborate with creative, content, product, and brand teams to ensure customer-centric, brand-aligned and technology-ready engaging communications.
Maintain up-to-date knowledge of channel best practices and regulatory compliance.
Deliver test-and-learn initiatives (including A/B and multivariate tests) with Customer Engagement Products team to improve engagement and retention.