SPECIALIST CATEGORY MANAGEMENT

VIVOS HOLDINGS•Overland, MO

3d•Onsite

About The Position

Specialist, Category Management serves as a category expert across multiple consumer packaged goods categories, supporting business growth through category insights, portfolio management, innovation development, and customer-facing recommendations. This role leverages syndicated data, consumer research, market trends, and competitive intelligence to identify opportunities, develop compelling selling stories, and support strategic decision-making. The position offers broad exposure to Sales, Marketing, R&D, Regulatory, Finance, and Operations, providing a strong development path toward future leadership roles within Category Management.

Requirements

Bachelor’s degree required in Business, Marketing or Communications
0-4 years of experience in Category Management, Marketing, Consumer Insights, Product Development, Business Analytics, Sales Support, or related Consumer-Packaged Goods (CPG) experience.
Strong business acumen, analytical thinking, and problem-solving skills with the ability to identify opportunities from data and market insights.
Highly organized and detail-oriented, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
Strong collaboration skills with the ability to work effectively across cross-functional teams.
Strong communication, presentation, and data storytelling skills with the ability to translate insights into actionable recommendations for internal teams and customers.
Self-starter with the ability to work independently and proactively drive projects.
Intellectual curiosity and passion for uncovering consumer, shopper, and market insights.
Ability to utilize quantitative, qualitative, and syndicated research tools to identify consumer trends and category opportunities.
Skilled at Microsoft Windows, Microsoft Office, PowerPoint and Excel

Nice To Haves

Internship experience in CPG, retail analytics, market research, or category management is highly valued.
Experience with syndicated data platforms (Circana, NielsenIQ, SPINS, Numerator, etc.) preferred
Experience with Tableau, Power BI, or similar visualization tools preferred
Advanced Excel skills preferred (Pivot Tables, data analysis, reporting)

Responsibilities

Utilize syndicated data, market research, category insights, and market analysis to develop and update Sales Materials and support New Product Development
Launch new consumer market research surveys to support and inform category insights
Utilize Data Tools and Insights to become a Category Expert
Support category sales, margin, and profitability objectives through portfolio analysis, SKU optimization recommendations, and innovation planning.
Leverage Cross-Functional Teams to create selling slides for project approval meetings
Manage Customer Correspondence Letters for any new portfolio enhancements
Help keep category portfolio up-to-date based on market audits, product life cycle, syndicated data, consumer trends and online research
Support product conversions, reformulations, packaging updates, and assortment optimization initiatives.
Maintain category portfolio documentation, competitive tracking tools, and innovation pipelines.
Assist with Stage Gate and new product approval processes.
Utilize research tools and consumer trends to develop Category Insights to inform short-term and Long-Term new product pipeline opportunities
Manage new product label claim development with Cross-Functional Teams
Help prepare Customer Presentations and make category assortment recommendations
Evaluate emerging consumer trends and whitespace opportunities to support innovation strategy.
Develop consumer-focused product claims and product concepts in collaboration with cross-functional teams.
Support customer category presentations, conversion activities, and new item launches.
Partner with R&D, Packaging Development and Sales teams to bring new products to market.