Spécialiste en marketing numérique

Tink Profitabilité Numérique • Montreal, QC

1d • Hybrid

About The Position

We are currently seeking a Digital Marketing Specialist. Reporting to the Head of Digital Marketing and mentored by a digital performance strategist, your mandate will be to support your team in creating strategies, implementing tactics, and optimizing various online advertising campaigns. If you enjoy creating synergy across channels, juggling SEO/SEA/SMM, online advertising, social media, and more... We definitely have a place for you on our team!

Requirements

• 3 to 5 years of experience creating and managing digital marketing campaigns (specifically online advertising and SEO)
• Proficiency with Facebook, LinkedIn, and Google advertising platforms
• Proficiency with Google Analytics
• Excellent oral and written communication skills in French
• Good oral and written communication skills in English
• Bachelor’s degree in marketing or equivalent
• Communication and collaboration: excellent interpersonal skills, team spirit, positive attitude and strong relationship skills, good tolerance for constructive criticism
• Organization and execution: autonomy, strong organizational skills, time and priority management, ability to lead multiple projects simultaneously
• Creative and strategic vision: dynamism, creativity and innovation, and an analytical mindset

Nice To Haves

• Experience with Google Data Studio or Google Tag Manager, an asset
• Experience with WordPress and WooCommerce, an asset
• Knowledge of HTML, an asset
• Knowledge of monitoring tools such as SEMrush, Ahrefs, Moz, an asset
• Knowledge of CRM (Zoho, HubSpot, Salesforce), an asset

Responsibilities

• Design advertising campaigns on Google Ads and Bing Ads
• Build dashboards and perform follow-ups
• Set up tracking and analyze data
• Optimize and maintain account performance for search engines
• Optimize website content for search engines (SEO)
• Stay on the lookout for new marketing opportunities within mandates
• Support clients in bringing value-added ideas to life
• Prepare and present monthly status reports on the performance of different platforms and campaigns (KPIs, Programmatic, SEA, SMM, etc.)
• Advise clients and execute marketing tactics
• Stay up to date with the latest trends in digital marketing

Benefits

• 37.5-hour work week with a flexible schedule
• Hybrid work model (2 days per week in-person at our office)
• Summer schedule
• Paid vacation
• 5 paid flexible personal days
• Group insurance: medical, dental, short- and long-term disability, and travel insurance
• Supplementary health spending account
• Employer contribution to a group RRSP
• Telemedicine service
• Employee Assistance Program (EAP)
• Access to the Élan program
• Recognized clientele and large-scale projects with varied and modern technologies
• Career advancement opportunities
• Reimbursement of training and professional development activities
• Events and social activities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level