Solutions Marketing Senior Specialist (Power & Data Centers)

Baker Hughes • Washington, DC

2d • $101,530 - $206,480 • Hybrid

About The Position

This role is critical within the Commercial & Technology Marketing (CTM) Center of Experience, supporting Baker Hughes’ Industrial Expansion & Adjacencies strategy. The position focuses on shaping and activating solution-level marketing for Power Solutions, with an initial emphasis on high-growth end markets like data centers and utilities. The specialist will translate Baker Hughes’ power technologies, services, digital capabilities, and new commercial models into compelling, customer-centric narratives to enable commercial execution and strengthen brand positioning. Operating within an enterprise-wide integrated solutions framework, the role ensures Power Solutions are consistently differentiated, aligned with the Baker Hughes brand narrative, and positioned as enablers of flexible, reliable, dispatchable, and sustainable power systems.

Requirements

• 6–8+ years of experience in integrated solutions marketing or B2B marketing roles, ideally within industrial, energy, utilities, or public sector environments.
• Proven experience supporting complex product, service, or solutions launches.
• Strong understanding of industrial markets, especially power generation and power infrastructure.
• Demonstrate the ability to translate technical content into compelling, customer-centric value narratives.
• Experience working in global, matrixed organizations.
• Ability to connect the dots across multiple stakeholders and act as a strategic integrator.
• Solutions marketing strategy and execution
• Commercialization and launch excellence
• Portfolio prioritization and operational rigor
• Excellence in written and verbal communication
• Ability to influence stakeholders across a matrixed organization
• Ability to balance governance with hands-on delivery
• Continuous improvement mindset and innovative thinking
• Strong understanding of the marketing matrix across the customer journey
• Commitment to leveraging AI tools in day-to-day tasks

Responsibilities

• Developing solution-level value propositions for Power Solutions across data centers, utilities, and adjacent markets.
• Translating technical capabilities into outcome-driven, customer-focused narratives.
• Aligning Power Solutions messaging with enterprise solutions strategy and the Baker Hughes brand narrative.
• Creating sales-ready enablement tools that support consultative, solution-oriented conversations.
• Collaborating across product, engineering, digital, commercial, and marketing teams to ensure accuracy and credibility.
• Supporting regional and market adaptation of Power Solutions messaging across customer segments.
• Strengthening Baker Hughes’ position as a trusted partner in the evolving power landscape.
• Developing and maintaining solution-level value propositions for Power Solutions serving data centers, utilities, and other industrial markets.
• Translating technologies, services, and digital enablers into narratives focused on dispatchable, flexible, reliable, and sustainable power.
• Positioning Power Solutions as integrated system enablers—not standalone products.
• Executing Power Solutions marketing in alignment with enterprise integrated solutions frameworks and priorities.
• Ensuring Power messaging reinforces broader Industrial, Digital, and New Energy narratives.
• Providing market insight to inform ongoing solutions strategy refinement.
• Developing messaging tailored to key personas including C-suite, project developers, engineering, operations, sustainability leaders, channel partners, and commercial decision makers.
• Framing Power offerings around customer use cases and buying scenarios to simplify decision-making.
• Supporting consistent messaging across the customer lifecycle—from evaluation to long-term value realization.
• Creating sales-ready enablement assets such as solution briefs, use cases, pitch narratives, and competitive positioning.
• Enabling sales teams to lead consultative, solution-oriented conversations rather than product-led discussions.
• Supporting regional adaptation of Power Solutions messaging in collaboration with commercial and regional marketing teams, as well as other Solutions Marketing specialists for interconnected solutions (e.g., geothermal).
• Partnering with Industrial Expansion & Adjacencies workstreams, product management, engineering, services, digital, and commercial teams to ensure messaging accuracy and credibility.
• Acting as a bridge between technical experts and market-facing teams, translating insights into actionable content.
• Collaborating with other Solutions Marketing specialists to ensure consistency across Industrial Expansion & Adjacencies positioning.
• Working with Brand, Commercial Marketing, and Public & Media Relations CoEs to activate campaigns and ensure cohesive storytelling.

Benefits

• Flexible working patterns
• Contemporary work-life balance policies
• Wellbeing programs
• Comprehensive private medical care
• Life insurance
• Disability coverage
• Tailored financial programs
• Education assistance
• Generous parental leave
• Mental health resources
• Dependent care support
• Additional voluntary benefits
• Health & welfare programs
• Thrift Plan (401k)
• Bonuses

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed