Solution Marketing Manager - Energy Market

AFL Global

27d • Hybrid

About The Position

This role is responsible for owning and executing the marketing strategy for the Energy vertical, aligning with the Energy Business Unit and Sales Teams' priorities. The position focuses on driving pipeline growth, revenue generation, and market share expansion by leveraging market intelligence, competitive insights, and primary market research. The Solution Marketing Manager will monitor market trends in grid modernization, resilience, renewable integration, and AI infrastructure, maintaining expertise across key grid areas. They will define buyer personas, map the buyer's journey, and develop compelling messaging and value propositions. This role also involves leading sales enablement efforts, collaborating with various internal teams, managing marketing budgets, and defining success metrics and KPIs.

Requirements

• Bachelor's Degree in Marketing, Business, or related field.
• 5+ years of B2B marketing experience in solution marketing or product marketing.
• 5+ years working in the Energy/Utility sector with deep understanding of grid infrastructure.
• Strong understanding of energy market dynamics, grid infrastructure, regulatory environment, and infrastructure challenges.
• Track record of successful product and solution launches in energy markets.
• Demonstrated success in creating messaging frameworks, competitive positioning, and buyer personas.
• Experience managing marketing budgets and delivering measurable results.
• Experience leading cross-functional initiatives across product management, market development, engineering, sales, and marketing teams.
• Proficiency in marketing automation platforms, CRM systems (Salesforce), and analytics tools.
• Understanding of digital marketing channels, SEO, paid media, and demand generation tactics.
• Deep knowledge of energy industry trends, grid infrastructure, and utility/operator business models.

Nice To Haves

• Experience in telecommunications, optical networks, or infrastructure technology sectors.
• Direct experience with utility customers and EPCs.

Responsibilities

• Own and execute the Energy vertical marketing strategy aligned with the Energy Business Unit and Sales Teams' priorities.
• Align marketing initiatives to business objectives: pipeline growth, revenue generation, and market share expansion.
• Leverage market intelligence and competitive insights to craft strategies that enhance market position.
• Conceptualize and drive primary market research to better understand marketplace and customer needs.
• Monitor market trends across grid modernization, resilience, renewable integration, and AI infrastructure demands, and maintain expertise across key grid areas: transmission, distribution, substation infrastructure, renewable interconnection, and data center power delivery.
• Work with Market Development to track competitive landscape, emerging technologies, and industry standards.
• Define buyer personas and map the buyer's journey from awareness to decision across key energy segments.
• Lead cross-functional collaboration to craft compelling messaging and differentiated value propositions.
• Conduct stakeholder interviews (internal and external) to refine customer personas and messaging frameworks.
• Own the messaging hierarchy from thought leadership themes to solution positioning to product messaging.
• Define proof points, competitive differentiators, and customer success stories.
• Tailor messaging for different buyer personas (executive, technical, procurement) and decision stages.
• Develop content roadmaps covering thought leadership, solution launches, and product messaging.
• Refresh content catalog and web assets.
• Develop solution and product branding and naming frameworks with the Energy Business Unit and Corporate Branding.
• Develop and manage go-to-market plans and launch tiers for grid solutions and product releases.
• Ensure messaging consistency and brand alignment across all channels and touchpoints.
• Integrate PR and publication opportunities to strengthen brand awareness and credibility.
• Lead, develop, and collaborate closely with the Technical Copywriter (Energy).
• Brief and direct content creation; review and approve white papers, case studies, and thought leadership content.
• Educate internal stakeholders on Energy marketing plans, solutions, positioning, and market strategy.
• Enable sales teams with presentation templates, case studies, and competitive battle cards.
• Work with Channel Management to enable channel partners with market insights, solution training, and customer-facing collateral.
• Partner with Product Line Management to translate technical product capabilities into market-facing value propositions.
• Collaborate with Solutions/Application Engineers to ensure technical accuracy and application relevance.
• Work with Market Development to align on market priorities and thought leadership topics.
• Coordinate with other Solution Marketing Managers on messaging, scheduling, and resource allocation.
• Partner with Campaign Manager to activate campaigns across digital, social, paid media, and PR.
• Brief Marketing Services (web/digital, design, video, events) with clear priorities and ensure adherence to SLAs and project deadlines.
• Allocate and manage vertical marketing budget to maximize ROI across campaigns, content production, events, and partner programs.
• Define success metrics and KPIs: leads, pipeline, revenue influence, brand awareness.
• Track quarterly OKRs and analyze results to adjust strategy based on performance data.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior