Software Engineering 6 - Ads Engineering

Netflix•Los Gatos, CA

5d•$499,000 - $820,000

About The Position

Netflix is launching a new ad-supported tier to offer members more choice and attract new members at a lower price point, while also creating a compelling path for advertisers. The Ads Platform Engineering organization builds advertising systems and integrations that power the delivery of ads using Netflix's content delivery ecosystem. The Campaign Management & Media Planning team is central to orchestrating the end-to-end campaign lifecycle and media planning capabilities for Netflix’s advertising business. They are building innovative, in-house ad tech solutions that empower advertisers and internal stakeholders to seamlessly plan, launch, monitor, and optimize campaigns at scale. These systems serve as the bridge between advertiser intent and ad delivery, enabling seamless integration, automation, optimization, compliance adherence, troubleshooting, and management of advertising campaigns. The team collaborates closely with partner teams across Order Management, Creatives, Audiences, Forecasting, Measurement, Reporting, and more to facilitate effective campaign management and media planning. The team is focused on building applications and APIs for media planning, full-cycle campaign management, ads on Live Events, and providing transparency on performance with actionable insights. As a new team with enormous ambitions, they are seeking highly motivated engineers working in the advertising space to join them in building high-performance advertising systems and delivering high impact to the business.

Requirements

7+ years of experience
4+ years of experience in Ads domain
Broad knowledge of ad tech and advertising landscape, programmatic advertising, and digital marketing trends.
Familiarity with the full campaign lifecycle - from pre-flight, to in-flight, to post-flight.
Experience in building first party tools, APIs and services that leverage data and real-time insights to support media planning and campaign management workflows.
Familiarity with the main aspects required for a successful campaign - including, but not limited to Audiences, Creatives, Measurement, Forecasting, Ad Serving, Reporting, Billing, and OMS.
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
Excellent communication, negotiation, and relationship-building skills.

Nice To Haves

Working knowledge of AI/ML/GenAI techniques and an ability to apply them to everything from optimizing Ad Ops workflows to building MCPs
Experience working in the CTV space and knowledge of its unique constraints

Responsibilities

Building applications and APIs that support every stage of the media planning process, from initial plan creation and inventory allocation through to campaign activation and completion.
Building applications for full-cycle campaign management - from setup through to monitoring and troubleshooting through to completion.
Building applications to facilitate the setup and execution of ads on Live Events
Providing transparency on performance as well as delivering actionable insights and recommendations to users
Collaborating with other stakeholders across Ads Platform (Engineering, Product, Data Science, and Design) to build solutions that will provide leverage for our technology and business.