Software Engineering 5 - Ads Conversion Attribution

Netflix•Los Angeles, CA

1d•$388,000 - $558,000

About The Position

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next. Since launching our ad-supported tier in 2022, the momentum has been unstoppable—we reach over 94 million global monthly active users! As we enter our fourth year, our ambition is massive, and we are just getting started. Our Team The Ads Platform Engineering org builds advertising systems and integrations that power the delivery of ads using our world-class content delivery ecosystem. We use a number of Netflix investments and innovations to power our ads - a unique mix of client and server-side ad insertions, state-of-the-art content delivery systems, ad encoding recipes, content understanding and metadata, etc. We deliver ads in a manner that’s thoughtful of our member’s viewing experience and drive great outcomes for advertisers. We also ensure that advertiser brand safety is ensured during serving, members only see the most appropriate ads for them. The Ads Measurement team builds systems that enable advertisers on Netflix to quantify campaign outcomes. Leveraging a blend of Netflix innovations and first-party solutions, we deliver ads that respect the viewing experience while driving impactful results for advertisers. Our tools empower advertisers to effectively measure and analyze these outcomes. Our team is new and yet faced with the enormous ambitions of building highly performant advertising systems and delivering high impact to our business by monetizing our incredible slate of content. As one of the newest entrants in the Connected TV advertising space that’s rapidly growing, we seek to build unique value propositions that help us differentiate from the competition and become a market leader in record time. We are looking for highly motivated engineers working in the advertising space who are excited to join us on this journey.

Requirements

Experience building 0-to-1 conversion attribution systems in a privacy-safe way while navigating signal loss from third-party cookie limitations.
Experience with advanced conversion attribution modeling approaches and methodologies
Broad knowledge of ad tech and advertising landscape, programmatic advertising, and digital marketing trends.
Developed many cloud-based applications and comfortable with modern programming languages (preferably object-oriented).
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
Excellent communication, negotiation, and relationship-building skills.

Nice To Haves

Contributed to an ads industry technology standard (e.g VAST, OpenRTB) or worked on an industry consortium effort, working group etc.
Familiarity with legal compliance and changing landscape of ads regulations around the world.
Experience working in the CTV space and knowledge of its unique constraints.
Familiarity with clean rooms and industry-leading privacy-enhancing technology for multi-party data sharing.

Responsibilities

Experience building 0-to-1 conversion attribution systems in a privacy-safe way while navigating signal loss from third-party cookie limitations.
Experience with advanced conversion attribution modeling approaches and methodologies
Broad knowledge of ad tech and advertising landscape, programmatic advertising, and digital marketing trends.
Developed many cloud-based applications and comfortable with modern programming languages (preferably object-oriented).
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
Excellent communication, negotiation, and relationship-building skills.