Software Engineer

Live Oak Bank•Wilmington, NC

9d•$113,080 - $154,200•Onsite

About The Position

The Software Engineering role will engage closely with multiple departments and stakeholders across Live Oak to develop and support our next generation banking platforms. We're looking for a Digital Marketing Engineer to sit at the intersection of marketing and engineering - someone who can build, automate, and optimize the technical systems that power our marketing efforts. You'll work closely with marketing, analytics, and product teams to design tracking infrastructure, build landing pages and campaign tooling, automate workflows, and ensure our marketing stack runs cleanly and reliably. This role is ideal for someone who enjoys writing code but is equally comfortable talking to marketers about campaign goals, conversion funnels, and attribution.

Requirements

Located at our HQ in Wilmington, NC
Work sponsorship is not supported, now or in the future
3+ years of experience in a role combining marketing technology and software engineering (e.g., Marketing Engineer, MarTech Engineer, Growth Engineer, or similar)
Proficiency in JavaScript/TypeScript and experience with HTML/CSS
Experience with Google Tag Manager, Celebrus, pixels, GA4, Google Analytics, GA4, Segment, Mixpanel
Exposure to Salesforce
Hands-on experience with tag management systems and analytics platforms
Experience integrating third-party APIs (CRM, email marketing, advertising platforms, CMS)
Familiarity with SEO fundamentals and web performance optimization
Experience with A/B testing tools and experimentation frameworks
Experience in SQL for querying and analyzing marketing data
Strong communication skills — able to work effectively with both technical and non-technical stakeholders
Demonstrated experience on related projects, such as: Building or maintaining marketing landing pages or microsites, Implementing conversion tracking and attribution pipelines, Automating lead routing or lifecycle marketing workflows, Migrating or integrating marketing platforms

Nice To Haves

Continuous learner that enjoys quickly picking up new technology relevant to their current project

Responsibilities

Build and maintain marketing infrastructure, including landing pages, tracking pixels, tag management, and campaign automation tools
Implement and maintain analytics and attribution systems, ensuring accurate, reliable data capture
Develop custom scripts and integrations to connect marketing platforms via APIs
Partner with marketing stakeholders to translate campaign requirements into technical specifications and working solutions
Optimize site performance, SEO technical health, and page speed for marketing properties
Set up and maintain A/B testing and personalization frameworks
Troubleshoot data discrepancies across marketing and analytics tools
Collaborate with engineering and product teams to ensure marketing tooling aligns with broader technical standards and security practices
Document systems, workflows, and processes for cross-functional visibility