Software Engineer – Marketplace Growth

ZiplineSouth San Francisco, CA
$180,000 - $270,000

About The Position

In this role, you will work across product, marketing, analytics, and operations to design and build software systems that help customers discover Zipline, onboard successfully, place their first order, and become repeat users. Some of the work involves building growth infrastructure into our codebases attribution systems, experimentation tooling, referral systems, promotional campaigns, and lifecycle experiences. Other work involves partnering with marketing and operations teams on building the tools that enable real-world customer acquisition initiatives tied to launch events, local activations, and delivery demos. This is a highly cross-functional and fast-moving role. The best Growth Product Engineers combine strong engineering fundamentals with customer curiosity, product instinct, and an experimentation mindset.

Requirements

  • 5+ years of experience building customer-facing software systems
  • Strong engineering fundamentals across frontend and backend systems
  • Experience improving acquisition, onboarding, activation, or retention metrics
  • Comfort working with data, analytics, experimentation, and attribution systems
  • Strong product instincts and customer empathy
  • An extreme-ownership mindset
  • Curiosity about customer behavior and growth dynamics
  • A bias toward action, experimentation, and rapid iteration
  • Excellent collaboration and communication skills

Nice To Haves

  • Engineers who love building products that grow quickly through a combination of engineering, creativity, experimentation, and customer insight.

Responsibilities

  • Develop systems that drive customer acquisition, activation, referral, and retention
  • Launch and iterate on growth experiments rapidly
  • Optimize onboarding funnels and conversion flows
  • Develop attribution systems and experimentation infrastructure
  • Build referral, promo, and rewards systems
  • Analyze customer behavior and funnel performance
  • Improve lifecycle messaging and engagement experiences
  • Partner with marketing and operations teams on customer acquisition initiatives
  • Support growth campaigns tied to real-world events and local activations
  • Collaborate across engineering, product, marketing, analytics, and operations teams
  • Leverage modern tools and AI-assisted workflows to accelerate experimentation

Benefits

  • medical, dental and vision insurance
  • paid time off
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