Software Engineer, Apple Ads

AppleCupertino, CA

About The Position

At Apple, we believe in the power of technology to enrich people's lives, a belief that extends to the work we do in building innovative advertising solutions that benefit advertisers and end users alike. In the Apple Ads group we help developers drive app discovery across the App Store, businesses find new customers on Maps, help advertisers promote their products along trusted content from publishers in Apple News and Stocks, and help sponsors connect with audiences in live sports on Apple TV. Everything we do is with the unwavering commitment to privacy you expect from Apple. Because we believe when advertising is done right, it benefits everyone. We build the on-device systems that deliver ads across the Apple ecosystem: OS daemons, frameworks, and SDKs that fetch, rank and filter ad candidates; enforce ad policy and legal compliance; and protect user privacy before our partner apps even render anything. This is not a UI or app-building role: this is a systems and platform engineering position that requires working knowledge of cross-process communication, concurrency, on-device business logic, and privacy-by-architecture at scale.

Requirements

  • Bachelor's degree or equivalent.
  • Solid grasp of OS fundamentals (processes/threads, memory, scheduling, file systems), on any platform.
  • Professional or academic-project experience in a C-like language (Swift, Obj-C, Java, C++, C#, Go, Rust, etc.).
  • Working understanding of concurrency basics (threads, shared state, why locking is needed).
  • Solid data structures & algorithms; can reason about time/space complexity.
  • Eagerness to learn, collaborate, take feedback; clear communication.

Nice To Haves

  • Exposure to IPC, caching, or serialization.
  • Any Apple-platform experience (helpful, not required).
  • Involvement in a project delivering a library/SDK/service rather than a UI-only app.

Responsibilities

  • Build on-device systems that deliver ads across the Apple ecosystem.
  • Develop OS daemons, frameworks, and SDKs that fetch, rank and filter ad candidates.
  • Enforce ad policy and legal compliance.
  • Protect user privacy before partner apps render anything.
  • Work with cross-process communication, concurrency, on-device business logic, and privacy-by-architecture at scale.
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