Software Engineer 6 - Ads Conversions API

Netflix•,

10d•$499,000 - $900,000•Remote

About The Position

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next. We launched a new ad-supported tier in November 2022 to offer our members more choice in how they consume their content. Our new tier allows us to attract new members at a lower price point while also creating a compelling path for advertisers to reach deeply engaged audiences. Our Team The Netflix Audience Activation team is committed to providing a relevant and engaging advertising experience that prioritizes member privacy. Our team is responsible for the intake and processing of advertiser engagement signals in a privacy safe way. The Role As a Software Engineer on the Audience Activation team, you will be instrumental in designing and developing Netflix Conversion APIs and Audience Onboarding systems. These systems are essential for powering critical Audience Onboarding & Activation, Measurement, Optimization, Retargeting and Reporting capabilities. Your responsibilities will include building high-volume, low-latency services capable of ingesting consented user engagement events from Advertiser properties in near-real-time. This ingestion will support various methods, including server-to-server streaming, pixel requests, and batch uploads. You will join a skilled team of professionals dedicated to ads technology and user privacy, collaborating within a culture that strongly promotes continuous learning, diversity, and creativity.

Requirements

Proven track record of solving highly complex, ambiguous, business critical technical problems which require significant cross-organization collaboration.
Demonstrated experience in building server-to-server, batch and pixel Conversion APIs.
Practical experience with streaming event architectures and related technologies (e.g., Kafka, Flink).
Strong understanding of the ad technology and advertising landscape, including programmatic advertising and current digital marketing trends.
Familiarity with global ads regulations, as well as privacy, consent, and legal compliance.
Excellent communication, negotiation, and relationship-building skills, with a proven ability to work collaboratively across diverse, cross-functional teams.
Ability to thrive and effectively manage multiple priorities in a fast-paced, dynamic work environment.

Nice To Haves

Experience designing and building scalable batch and streaming advertiser custom audience data onboarding and activation systems for online advertising platforms.
Familiarity with clean rooms and industry-leading privacy-enhancing technology for multi-party data sharing.
Experience working in the CTV space and knowledge of its unique constraints.

Responsibilities

Designing and developing Netflix Conversion APIs and Audience Onboarding systems.
Building high-volume, low-latency services capable of ingesting consented user engagement events from Advertiser properties in near-real-time.
Supporting various ingestion methods, including server-to-server streaming, pixel requests, and batch uploads.
Processing conversion events from diverse sources to create high-fidelity, identity and attribution-enriched, and deduplicated "gold" data sets for consumption by downstream services.
Leveraging conversion events to enable valuable derivative services, such as retargeting and outcome-based optimization.