Software Engineer 5 - Ads Programmatic

Netflix•Los Angeles, CA

2d•$388,000 - $558,000

About The Position

In April 2022, Netflix introduced a new, more affordable, ad-supported tier, marking a significant milestone. The focus is now on expanding choices for consumers and providing advertisers with a premium TV brand experience. The challenge ahead involves scaling ad tech to maximize its impact on the business. The Ads Platform Engineering teams build advertising systems and integrations that power the delivery of ads using Netflix's world-class content delivery ecosystem. They use a unique mix of client and server-side ad insertions, state-of-the-art content delivery system, ad encoding recipes, content understanding, and metadata. They deliver ads thoughtfully of the member's viewing experience and drive great outcomes for advertisers, while ensuring advertiser brand safety. The Ads Programmatic team is a vital part of the core Ads Serving group and plays a key role in shaping the future of advertising on one of the world’s leading entertainment platforms. The team is at the forefront of advancing Netflix’s programmatic strategy, building seamless connections with DSP partners globally, and driving significant growth in ad revenue through PG and PMP programmatic deals. Beyond developing innovative programmatic offerings, the team creates robust workflow productivity solutions, provides critical insights, and builds comprehensive reporting tools that empower users to effortlessly create, launch, and troubleshoot programmatic deals. This is a unique opportunity to contribute to a rapidly evolving space, enabling autonomy in the CTV marketplace. If you're passionate about high-impact work, cutting-edge ad tech, and contributing to a global product, we invite you to help us define the next era of advertising at Netflix.

Requirements

Professional experience with ad serving systems or bidders, including experimentation with signals.
Experience building large-scale infrastructure for real-time, low-latency online advertising environments.
General understanding of the advertising marketplace and landscape, with a focus on programmatic challenges such as PG/PMP deal transactions, traffic shaping, and maximizing both publisher revenue and advertiser outcomes.
Proven track record of building systems that power sophisticated user experimentation, A/B testing, and lift studies.
Familiarity with ad tech industry standards such as VAST and OpenRTB
Strong analytical and strategic thinking, demonstrating product sense and leadership.
Track record of collaborating with cross-functional stakeholders (product, engineering, operations, design, consumer research, etc.) to develop and deploy models at scale.

Nice To Haves

Experience building DSP or SSP integrations
Experience working in the CTV space and knowledge of its unique constraints.
Contributed to an ads industry technology standard or worked on an industry consortium effort, working group etc.

Responsibilities

Build advertising systems and integrations that power the delivery of ads.
Advance Netflix’s programmatic strategy.
Build seamless connections with DSP partners globally.
Drive significant growth in ad revenue through PG and PMP programmatic deals.
Create robust workflow productivity solutions.
Provide critical insights.
Build comprehensive reporting tools that empower users to effortlessly create, launch, and troubleshoot programmatic deals.
Enable autonomy in the CTV marketplace.