Software Development Engineer IV, React

Purpose Brands, LLC•Woodbury, MN

1d•Hybrid

About The Position

Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City, and The Bar Method, is seeking a Software Development Engineer IV to join its team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture. We're looking for a Software Engineer and Tech Lead who combines strong hands-on development with the judgment to guide technical decisions. You'll own both the code and the direction. In this role, you'll spend significant time writing production code—building robust, performant front-end systems with React and Next.js on AWS. You'll help set the standard for code review, ensuring the team maintains high standards while growing together. Beyond the code, you'll articulate a clear technical vision for our front-end architecture, helping the team understand the trade-offs behind our decisions and building confidence in the direction we're moving.

Requirements

5+ years of professional front-end development experience with demonstrated technical leadership.
Broad technical knowledge across the full stack (backend, infrastructure, databases) and proven ability to execute effectively across diverse technologies and domains.
Bachelor's degree in Computer Science, Software Engineering, or related field (or equivalent professional experience).
Deep proficiency in React and JavaScript/TypeScript.
Strong understanding of component architecture, state management, performance optimization, and modern front-end patterns.
Hands-on experience with Next.js and AWS.
Proven ability to lead code reviews, mentor engineers, and articulate technical trade-offs to both technical and non-technical stakeholders.
Experience optimizing front-end systems for performance and scale.
Ability to write high-quality code and deliver features end-to-end with strong technical judgment and attention to performance and maintainability.
Can design scalable front-end systems, identify technical debt and performance bottlenecks, and propose solutions that balance innovation with pragmatism.
Leads through example and clear communication—elevating code quality through collaborative review, mentoring engineers on complex problems, and building confidence in technical direction.
Articulates technical decisions and trade-offs clearly to both engineers and non-technical stakeholders.
Helps the team understand the "why" behind technical choices.
Works effectively across teams without relying on authority.
Comfortable with cross-functional collaboration and making sound decisions under ambiguity.
Demonstrates breadth across the full tech stack and comfort operating effectively with diverse technologies.
Stays current with evolving tools while maintaining pragmatic judgment about what matters.

Responsibilities

Architect and build scalable, performant front-end applications using React and Next.js on AWS.
Make thoughtful decisions about component architecture, state management, performance optimization, and browser compatibility.
Lead by example through high-quality code and clear technical judgment.
Guide the team through architectural decisions, conduct collaborative code reviews, and mentor engineers on complex front-end problems.
Participate actively in planning meetings to understand product goals and user needs.
Shape and verify technical requirements, identifying risks and trade-offs early, and pushing back when necessary.
Own features from conception through production—working with product and design to understand requirements, building and testing solutions, and supporting deployment and monitoring.
Ensure the stability and performance of front-end systems through proactive monitoring, debugging, and addressing production issues.
Drive improvements in build times, bundle size, and runtime performance.
Work across the full stack when needed, collaborating with backend and infrastructure teams to ensure cohesive solutions.
Understand how front-end decisions impact overall system architecture.
Maintain clear technical documentation on architectural patterns, decision-making processes, and system behavior to help the team move faster and make informed decisions.