Social Strategy Director

Quad•Chicago, IL

7h•$130,000 - $150,000

About The Position

Betty is looking for a Social Strategy Director who understands how brands earn relevance within social media. This role is for a strategic thinker who believes social is more than a marketing channel; it's where culture is shaped, communities are built, and conversations begin. The ideal candidate understands that the best social strategies are rooted in human behavior, cultural insight, and platform fluency, not just trends. This role involves partnering with strategy, creative, account, and analytics teams to develop modern social strategies that inspire stronger ideas, smarter content ecosystems, and more meaningful brand participation. Responsibilities include shaping new business pitches, developing always-on social playbooks, and uncovering insights through social listening, bringing clarity, curiosity, and creative ambition to every engagement. As Betty expands its social offering, this role will help define the practice by building frameworks, methodologies, and strategic points of view to position Betty as a modern social partner for ambitious brands.

Requirements

Bachelor’s degree or equivalent experience
8–10+ years of experience in social strategy, digital strategy, integrated planning, or cultural strategy within an agency, consultancy, or brand environment.
Experience developing integrated social strategies that connect earned, owned, and paid experiences.
Deep understanding of organic social, paid media integration, creator ecosystems, and community building.
Expertise in social listening, audience intelligence, and translating data into actionable strategic recommendations.
Exceptional storytelling and presentation skills with experience leading senior client conversations.
Strong understanding of how brands build relevance through participation rather than interruption.

Responsibilities

Lead the development of social-first strategies rooted in audience behavior, cultural intelligence, and platform dynamics.
Create strategic roadmaps that connect business objectives with content, creators, communities, and commerce.
Leverage social listening, audience research, platform analytics, and cultural signals to uncover insights that inspire engaging ideas.
Partner closely with creative teams to ensure ideas are native to the platforms where they live, bringing clear strategic direction for culturally relevant work across various social channels.
Help define and evolve Betty's social practice by creating repeatable strategic frameworks, playbooks, thought leadership, and proprietary approaches.
Facilitate workshops, strategic planning sessions, and executive presentations to simplify complexity, build trust, and inspire action, positioning Betty as a strategic social partner.
Play an active role in agency pitches and growth opportunities by bringing differentiated thinking, compelling narratives, and strategic recommendations.
Collaborate with creative, media, analytics, production, influencer, and Quad partner teams to ensure social strategies integrate seamlessly across the broader customer experience.
Stay ahead of platform evolution, creator behavior, emerging technologies, and cultural shifts, bringing fresh perspectives to keep Betty and its clients ahead of what's next.