Social Performance Analyst

SALT XC•Toronto, ON

13h•Hybrid

About The Position

The Performance Analyst is an insights-driven strategist who transforms data into ideas that shape creative, strategy, and brand decisions. This is not a traditional reporting role—you are a key partner in the creative process, helping teams understand not just what is happening, but why it matters and how it can inform what come next. You bring together cultural awareness, platform expertise, and analytical thinking to uncover strategic and creative opportunities. You’re highly collaborative, curious by nature, and skilled at translating complex data into clear, compelling narratives that drive better work. Working closely with the Analytics team, you will act as a day-to-day partner to cross-functional teams, guiding how performance insights inform briefs, content, and campaign direction across Influencer, organic and paid social.

Requirements

2+ years relevant experience in agency performance analytics, digital strategy or SMM role
Proven ability writing in-depth, actionable insights based on data, translating insights into actionable recommendations for brands, creative and strategy teams
Experience reporting on following channels Facebook, Instagram, TikTok, Pinterest, Reddit, Twitter
Familiarity with reporting tools (i.e. Khoros, Talkwalker, etc.)
High attention to detail
Excellent communication skills (both written and verbal)
Demonstrated creative and innovative thinker, with the ability to take ownership of tasks and drive projects through to completion

Nice To Haves

CPG experience desired but not required
Preferred hands-on experience in Google Analytics, Search Console, paid social business manager accounts & Google Ad accounts
Preferred exposure to all facets of the digital marketing space: CRM, SEO, SEM, programmatic, social, mobile, video

Responsibilities

Turn data into strategic and creative insights, not just reporting, connecting performance, audience behavior, and cultural context to inspire what comes next
Translate complex data into clear, actionable narratives tailored to creative, strategy, and brand teams
Identify patterns across content, campaigns, and conversations to unlock new opportunities for creative development and brand growth
Contribute to briefs, playbooks, campaign planning, and post-campaign analysis with forward-looking recommendations, not just recaps
Act as a core partner to creative, strategy, and account teams, embedding insights into the workflow, not delivering them after the fact
Facilitate conversations that help teams understand performance and apply insights to improve ideas and execution
Provide ongoing guidance and support on social tools, data interpretation, and measurement approaches
Stay ahead of platform trends, cultural moments, and emerging behaviors, connecting them back to brand opportunities
Bring a point of view on what’s happening in social and why it matters for the work
Contribute to thought leadership by identifying and sharing relevant shifts in the digital landscape
Bring a strong understanding of the creator and influencer landscape, including how content, audiences, and platforms intersect to drive performance
Help build and maintain dashboards that are useful, intuitive, and aligned to business priorities
Ensure data accuracy and streamline reporting workflows through automation where possible
Analyze performance across content, campaigns, and channels, delivering timely insights (monthly, quarterly, campaign-based)
Partner with strategy teams to define KPIs, benchmarks, and measurement frameworks that reflect real success
Continuously evolve how success is measured by identifying new KPIs and better ways to track impact
Push beyond standard reporting to explore new tools, methodologies, and ways of thinking about performance