Social & Paid Media Copywriter, Zappos

Amazon.com, Inc.•New York, NY

42d

About The Position

The Social & Paid Media Copywriter is responsible for delivering engaging, on-brand copy appearing on all social media & paid media platforms. This role works closely with cross-functional teams on a daily basis, including marketing, creative & buying, to ensure that language across social & paid media is cohesive and adherent to the established copy guidelines.

Requirements

Bachelor's degree in marketing, advertising, business or equivalent, or Bachelor's degree or equivalent
3+ years working as a copywriter on a marketing or creative team; fashion retail experience required
2+ years professional experience copywriting for social media (Meta, Instagram & TikTok)
near-perfect grammar, editing & proofing skills
curiosity & passion for fashion retail and the latest social media-driven trends a must
a digital portfolio showing strong examples of past work

Nice To Haves

in-house brand experience preferred
paid media copywriting experience preferred
familiarity with fundamental marketing principles (the customer journey, marketing funnel, etc.)

Responsibilities

Write impactful, strategic copy to appear on all social & paid media channels
Translate the established Zappos voice & high-level Tier 1 campaigns into effective social-first moments that are brand right & culturally relevant
Own the Zappos social-first voice, including building on the established style guide, as well as developing future best practices in partnership with the editorial team
Collaborate cross-functionally on a daily basis with graphic designers, art directors & marketers
Track competitors & keep up with the ever-evolving retail landscape