Paid Social Media Manager

Gen Digital•New York, NY

About The Position

Gen Digital is seeking an experienced and performance-driven Paid Social Media Manager to own the execution, optimization, and creative innovation of paid social campaigns across our global brand portfolio — including Norton, LifeLock, and Avast. This role is critical to driving customer acquisition and revenue growth by combining data-driven performance strategy with creative storytelling and experimentation. You’ll partner cross-functionally with brand, creative, analytics, and more — as well as external vendors — to execute best-in-class campaigns that scale efficiently and push the boundaries of what’s possible on social. The ideal candidate is both analytical and creative — someone who thrives in fast-paced environments, brings ideas to life through collaboration, and is always looking for ways to test, learn, and improve.

Requirements

5–8 years of hands-on experience managing paid social campaigns focused on customer acquisition and revenue growth
Deep knowledge of Meta Ads Manager, TikTok Ads Manager, and other major social platforms
Experienced managing large budgets with strong skills in forecasting, pacing, and ROAS optimization
Strategic thinker with an experimental mindset and strong understanding of platform algorithms, best practices, and performance marketing principles
Highly analytical and detail-oriented, using data to identify insights and inform optimization strategies
Strong communicator who collaborates effectively across creative, brand, analytics, and CRO teams
Experience using attribution tools like MTA/MMM and incrementality tests to optimize campaigns
Organized, proactive, and adaptable — able to balance multiple priorities in a fast-paced environment
Self-starter with a collaborative, problem-solving mindset and passion for creative and performance excellence
Motivated to stay ahead of digital marketing trends, AI-driven tools, and creative experimentation

Responsibilities

Own full-funnel paid social execution — from creative strategy and campaign setup to optimization, measurement, and insights.
Partner with internal and external creative teams to develop high-performing ad concepts that drive acquisition.
Brief new concepts, launch, and provide insights to fuel growth.
Implement AI-driven workflows to accelerate creative iteration, automate insights, and improve operational efficiency.
Work closely with CRO and web teams to optimize the post-click experience — testing and improving landing pages, conversion flows, and on-site performance to lift CVR.
Design and execute structured testing frameworks (creative, audience, bidding, attribution) to identify what drives growth and scale learnings across brands and markets.
Monitor, analyze, and optimize campaigns across Meta, TikTok, Reddit, and emerging platforms — proactively identifying trends and actionable insights.
Manage budget pacing, forecasting, and day-to-day spend allocation, ensuring efficiency and alignment with performance goals.
Translate performance data into clear narratives and recommendations for stakeholders and leadership.
Stay ahead of platform innovation by testing new features, formats, and AI tools to continuously enhance performance and workflow speed.