Paid Social Media Manager

Grand Circle • Boston, MA

6d • $105,000 - $120,000 • Hybrid

About The Position

The Paid Social Media Manager will own OAT’s paid social strategy and execution, with a primary focus on Meta platforms. This individual contributor role blends creative thinking with analytical rigor to drive full-funnel customer acquisition, optimize spend, and scale performance across social channels.

Requirements

• 4+ years of hands-on paid social experience for a B2C brand.
• Proven success scaling Meta Ads to $75K+ monthly spend.
• Deep expertise in Meta’s ad ecosystem, machine learning behaviors, and attribution.
• Strong copywriting skills with a performance mindset.
• Excellent analytical and communication skills.

Nice To Haves

• Meta Blueprint certification.
• Experience with additional paid social platforms (YouTube, TikTok, Pinterest, LinkedIn).
• Agency or fast-paced B2C/travel brand experience.

Responsibilities

• Lead paid social campaigns across Meta (Facebook and Instagram), scaling budgets of $75K+ per month.
• Architect full-funnel strategies from prospecting through retargeting and retention.
• Leverage Meta’s machine learning, targeting, bidding, and attribution tools to maximize ROI.
• Explore and support expansion into additional platforms such as YouTube, TikTok, and Pinterest.
• Translate performance insights into creative direction and messaging.
• Partner with creative, content, merchandising, and agency teams to produce high-performing assets.
• Improve campaign testing velocity, creative iteration, and deployment processes.
• Analyze multi-source datasets to identify trends, diagnose issues, and surface growth opportunities.
• Build dashboards and recurring performance reports using GA4, Adobe Analytics, and Meta tools.
• Manage Meta pixel and Conversions API implementation for accurate tracking (online and offline).
• Present performance insights and recommendations to leadership.

Benefits

• Health & wellness: Comprehensive and heavily subsidized medical, dental, and vision plans, plus on-site gym access, holistic wellness sessions, and group fitness classes
• Time for you: Substantial Paid Time Off (PTO), and 11 paid holidays- including Juneteenth, Memorial Day, and Labor Day – and Summer Fridays. Plus- extensive parental leave, with up to 12-16 weeks paid leave at 100% base salary.
• Travel more, spend less: 50% off our trips for you and a companion, 25% for additional immediate family members, and exclusive quarterly associate travel deals
• Your future, secured: 401(k) with company match, life insurance, and disability coverage
• Continuous growth: Tuition assistance for both professional and personal development, opportunities for professional development through oversees travel, and direct access to Pinnacle Leadership & Team Development.
• Extra perks: Commuter benefits, FSA options, pet insurance, home & auto discounts, and paid volunteer time off to give back to the community

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed