Manager Paid Social Media

J. Jill • Quincy, MA

4d • Hybrid

About The Position

The Manager Paid Social Media manages the day-to-day planning and analysis for J Jill’s social media strategy, including the buying and optimization of all media campaigns. The role partners with the Brand Marketing and Ecommerce teams to translate business objectives into effective media plans and is expected to provide mid-level strategic recommendations driving customer growth and value.

Requirements

• In depth understanding of the principles of paid social media platforms and media analytics ranging from media mix modeling, mapping KPIS, bidding strategies, and optimization through digital performance metrics
• Passion for and constant eye on “the future of media” based on industry trends, (digital innovation, customer level targeting, dynamic creative optimization, media consumption, ecommerce/retail level targeting capabilities)
• Experience working with Facebook’s suite of paid media tools and other native social networking paid media solutions
• Experience within Adobe, Google Data Studio and Doubleclick Campaign Manager is a must
• A track record of managing and delivering complex retail and eCommerce paid social media programs
• Complete understanding of social specific key performance indicators to strategically measure and track program success
• Strong writing, presentation, and interpersonal skills
• Must be highly organized with the ability to multi-task under tight deadlines
• Advanced Excel spreadsheet skills, including knowledge of pivot tables
• Excellent project management skills
• Highly organized and analytical
• Ability to analyze and interpret data into strategic recommendations and marketing strategy
• Interacts well with a variety of personalities and levels of management
• Strong written and verbal skills
• Bachelor’s Degree in Marketing or related field required

Nice To Haves

• MBA preferred.
• 6+ years of experience working in paid social media platforms; agency experience preferred

Responsibilities

• Collaborates with Senior Managers to establish social media objectives and measurements of success for each program and tactically execute upon those strategies to meet or exceed benchmarks
• Performs daily management of paid social media campaigns which includes: campaign launches, budget management, bid management, analytic tracking and reporting, and optimizations
• Analyzes and translates data from various data sources into actionable content recommendations
• Stays up to date on marketplace media trends/social innovations to inform optimizations and identifies opportunities to drive performance
• Contributes to brainstorming sessions, able to reference relevant brands examples as ideas for brainstorming
• Builds audiences leveraging first party data
• Implements sophisticated retargeting campaigns
• Completes A/B/n testing campaigns, identifies hypothesis, measures, reports, and provides advice on future implementation of those learnings
• Performs functions on multiple platforms (Facebook, Instagram, Pinterest, Twitter, Digital, etc.)

Benefits

• Bonus eligible and flexible hybrid work arrangements.
• 401(k) retirement plan with discretionary match and tuition reimbursement.
• Medical, dental, vision, company paid LTD/STD, and generous amount of paid time off.
• Office includes amenities such as a café, fitness center, free parking and Red Line shuttle.
• Generous associate discount; group discounts on auto, pet and homeowner insurance.
• Discount Marketplace for travel, consumer products, food, auto buying, etc.
• Associate resource groups.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees