About The Position

The Social & Paid Media Copywriter is responsible for delivering engaging, on-brand copy appearing on all social media & paid media platforms. This role works closely with cross-functional teams on a daily basis, including marketing, creative & buying, to ensure that language across social & paid media is cohesive and adherent to the established copy guidelines.

Requirements

  • Bachelor's degree in marketing, advertising, business or equivalent, or Bachelor's degree or equivalent
  • 3+ years working as a copywriter on a marketing or creative team; fashion retail experience required
  • 2+ years professional experience copywriting for social media (Meta, Instagram & TikTok)
  • near-perfect grammar, editing & proofing skills
  • curiosity & passion for fashion retail and the latest social media-driven trends a must
  • a digital portfolio showing strong examples of past work
  • familiarity with fundamental marketing principles (the customer journey, marketing funnel, etc.)

Nice To Haves

  • in-house brand experience preferred
  • paid media copywriting experience preferred

Responsibilities

  • Write impactful, strategic copy to appear on all social & paid media channels
  • Translate the established Zappos voice & high-level Tier 1 campaigns into effective social-first moments that are brand right & culturally relevant
  • Own the Zappos social-first voice, including building on the established style guide, as well as developing future best practices in partnership with the editorial team
  • Collaborate cross-functionally on a daily basis with graphic designers, art directors & marketers
  • Track competitors & keep up with the ever-evolving retail landscape

Benefits

  • Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $47,800/year in our lowest geographic market up to $102,200/year in our highest geographic market.
  • Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.
  • Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.
  • For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits
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