About The Position

The Social Media Video Creator & Editor sets the creative direction for and personally drives Earth Rated’s owned video content, shipping a steady volume of platform-native video across TikTok, Instagram and YouTube — and across brand and social campaigns, not just owned social — where quantity and quality rise together. This person lives inside the platforms they create for, knows instinctively why something works on TikTok but flops on Instagram, and has the editing skills — increasingly AI-assisted — to act on that knowledge fast with lean resources, setting the creative bar and making high-stakes calls with little guidance. They shape the video roadmap and raise the capability of those they work with. This role exists today because video earns more organic reach than any other format, and producing it in house keeps Earth Rated culturally relevant and filling the path to purchase without a matching rise in spend.

Requirements

  • 3+ years creating and editing short-form video for brands, with a portfolio of platform-native work on TikTok, Instagram Reels, and/or YouTube Shorts
  • Proven ability to own video end-to-end: you concept, shoot, edit, and publish independently, and you've sustained a real publishing cadence (not one-off campaigns)
  • Deep, native fluency in platform culture — you can articulate why a format works on TikTok but dies on Instagram, and your work shows it
  • Strong editing skills in tools like CapCut, Premiere Pro, or After Effects, plus hands-on experience with AI-assisted editing and creative tools to move faster without losing craft
  • Comfort on camera — you can carry a video yourself and help others (employees, creators) get comfortable doing the same
  • Trend radar and speed: you catch what's bubbling early and can turn a brand-relevant take around in 48–72 hours

Nice To Haves

  • The employees and other on-screen talent are measurably more comfortable and effective on camera thanks to this person's coaching, and the work reflects a genuine passion for dogs.

Responsibilities

  • Owns full-cycle video creation — concept, shoot, edit and post — across TikTok, Instagram Reels and YouTube and in support of broader brand and social campaigns, setting the publishing cadence and shipping independently.
  • Writes and cuts scroll-stopping, hook-first openings, treating hook rate and early retention as creative inputs, and edits to each platform’s native language so nothing feels repurposed — using AI-assisted tools to raise speed and quality together.
  • Owns the growth of Earth Rated’s video platforms, defining the strategy and formats native to each rather than cross-posting one idea, and developing YouTube through Shorts and search-friendly content.
  • Catches trends early and turns brand-relevant takes around in days, launching bold experiments and folding wins and misses into the next round.
  • Analyzes views, hook rate, retention, shares and saves — using AI-assisted analytics to sharpen creative — and partners with the Digital Lead to prioritize top performers for paid amplification.
  • Develops content with internal teams, creators and employees (including EGC), acts as an on-camera face and raises the on-camera comfort and capability of others, and serves as in-house photographer, handling basic photography for launches, events, campaigns and key business moments.

Benefits

  • RRSP with employer matching up to 3%
  • Annual performance bonus
  • Telehealth, health & dental insurance — 100% funded by Earth Rated
  • Chef-catered lunches, snacks, and coffee served daily at the office
  • On-site gym
  • Cell phone plan covered by Earth Rated
  • Paid holiday office closure from December 24 through January 1, on top of your paid annual vacation
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