Social Media Strategist

IPSY

3h•$70,000 - $75,000•Hybrid

About The Position

IPSY is seeking a highly creative and strategic Social Content Strategist to lead and elevate its presence across key organic social channels including Instagram, TikTok, Facebook, YouTube Shorts, and emerging platforms. This role combines beauty content creation, channel strategy, and trendspotting. The strategist will concept, create, and direct social-first content to achieve organic goals, acting as a channel owner and cross-functional partner while shaping IPSY's social media presence. IPSY is a remote-first company, offering flexibility and virtual engagement opportunities. This specific role is hybrid and requires the candidate to be based in the Los Angeles, CA area.

Requirements

4+ years of experience in social media and content creation within beauty, wellness, or lifestyle.
Demonstrated experience creating and managing content on Instagram, Facebook, YouTube shorts, and TikTok with a clear understanding of each platform's unique requirements.
Proven track record directly managing or growing a brand's social presence.
Strong video editing and storytelling skills, with experience in CapCut, Adobe Suite, or similar tools.
Comfortable both behind and in front of the camera when needed.
Deep understanding of social platforms, trends, and audience engagement strategies.
Ability to interpret analytics and translate insights into strategy; familiarity with tools such as Dash Social a plus.
Experience collaborating cross-functionally with creative, production, and brand teams.
Highly organized, detail-oriented, and comfortable thriving in a fast-paced environment, with evolving priorities.
Must be based in Los Angeles, CA.

Nice To Haves

A creator’s mindset paired with strategic intuition.
Someone who has a deep understanding of how to make content perform, and the instinct to act on it.
Passion for beauty, lifestyle, or wellness, and eye for storytelling.
A team player who brings creative energy and a positive attitude.
A proactive problem solver who doesn’t just spot trends, but finds ways to make them relevant to our brand.
An authentic communicator who enjoys engaging with communities online.
Someone who lives and breathes internet culture and social media.

Responsibilities

Concept, capture, and edit social-first content including short-form original videos, trending formats, campaign storytelling, BTS, in-office footage, reactive content, and event coverage for all IPSY social channels.
Serve as an in-house beauty content creator, producing compelling, trend-forward content that authentically connects with IPSY's beauty audience.
Translate creative ideas into scroll-stopping content tailored to each platform.
Develop and manage creative briefs for campaign-specific social assets used across IPSY channels.
Own and manage IPSY’s Instagram, Facebook, and YouTube shorts strategy to drive brand awareness, engagement, and traffic.
Act as a channel expert and develop platform-optimized content through original content creation, UGC briefs, and dedicated social shoots.
Maintain a sharp pulse on the evolving social and beauty landscape, identifying high-impact trends and testing opportunities.
Collaborate cross-functionally with Creator Partnerships, Brand Ops, Creative, Production, Brand Partnerships, Growth and Events to ensure alignment on objectives.
Manage the social content calendar; publish and maintain daily content with strong attention to brand voice and accuracy.
Identify pop culture moments and trends that resonate with our community and brand.
Leverage beauty trends and popular formats to identify reactive content opportunities.
Support campaign launches, creator partnerships, and live event coverage with relevant, engaging content.
Track, analyze, and report on KPIs including engagement, traffic, and content performance to uncover actionable insights.
Build weekly and monthly performance reports to guide ongoing strategy.