Social Media Strategist

Chevron • Houston, TX

1d

About The Position

Chevron is one of the world’s leading integrated energy companies. We believe affordable, reliable and ever-cleaner energy is essential to enabling human progress. Chevron produces crude oil and natural gas; manufactures transportation fuels, lubricants, petrochemicals, and additives; and develops technologies that enhance our business and the industry. We aim to grow our traditional oil and gas business, lower the carbon intensity of our operations, and grow new lower carbon businesses in renewable fuels, hydrogen, carbon capture and offsets, power generation for data centers, and emerging technologies. Chevron brings together some of the best and brightest experienced professionals in the industry and then gives them opportunity to grow. Turn your ideas into solutions. We offer a truly global and collaborative work experience. Join our Team Corporate Affairs proactively manages social, political, and reputational risks for Chevron and engages the workforce to advance the business. We strengthen Chevron's strategic advocacy, communications, and social investments to build confidence in our company and industry. Chevron’s strategy is straight-forward: be a leader in efficient and lower carbon production of traditional energy, in high demand today and for decades to come, while growing lower carbon businesses that will be a bigger part of the future. To achieve these goals, we’ll build on the assets, experience, capabilities, and relationships we’ve developed over 140 years to incubate and grow new business. The Social Media Strategist guides the use of social media for Chevron in corporate communications campaigns on LinkedIn, Facebook, X, Instagram, Threads, TikTok and YouTube, as well as in consulting to key internal business partners, local lines of business, SMEs and executives and their staff on social media opportunities best suited for their stakeholder engagement needs.

Requirements

• Bachelor's Degree
• 5 years of directly related experience
• Self-starter and innovator: you have a desire and ability to work in a fast-paced environment; you love running with things and can handle multiple projects simultaneously while meeting deadlines and keeping key stakeholders updated on progress, opportunities and issues
• Extensive experience in social media: Knowledge of channels, audiences, community management, best practices, employee activation and advocacy on social media, rolling out social media programs or campaigns, internal social media best practices, supporting executives on social media, social media training, etc.
• Proven ability to work collaboratively and build consensus in multi-disciplinary teams; interacts effectively with leadership, peers, partners, and suppliers.
• Experience developing digital content and online engagement strategies in bold, innovative, and unexpected ways.
• Strong writing skills, attention to detail and good judgment in thoughtfully executing content.
• Experience navigating a Fortune 500 organization and working within strict guidelines.
• Previous experience using data and analysis to determine success of campaign and ideate - how we can improve, and where do we go from here.
• Experience with metrics dashboards, Google Analytics data and UTM coding/tracking.

Nice To Haves

• Ability to film social content and feel comfortable appearing on camera.
• Proactiveness: A proactive and self-motivated approach, with the ability to anticipate needs and take initiative.
• Agility: Flexibility and adaptability to changing circumstances and evolving priorities.
• Team Player: A collaborative and supportive team player, with a commitment to contributing to the success of the organization.
• Creativity: A creative mindset, with the ability to generate innovative ideas for engaging and effective communication.

Responsibilities

• Create, curate and coordinate engaging social content from concept through production for audiences on LinkedIn, Facebook, X, Instagram, Threads, TikTok and YouTube
• Use and model an agile approach to content development.
• Understand and build the strategic intent of branded social media communities in support of business outcomes, the value of social media to the business and stakeholder engagement, and how to build engaged communities that advocate for the business and promote positive sentiment.
• Work across disciplines (corporate channels, paid, owned, social, media relations, partnership & events, investor relations, etc.) and align content calendars.
• Analyze performance metrics of social media content and campaigns and draw insights that can optimize content.
• Ability to identify and track target audiences and key influencers and use data to convey the effectiveness of online stakeholder engagement efforts to key business partners.
• Invest in continuous learning, consistently researching and developing a point of view on relevant channels (current and emerging); ability to identify and recommend opportunities to leverage relevant emerging channels and understand what's fit for purpose for the business.
• Manage multiple agency partners and give clear direction that results in an excellent product.
• Ability to work collaboratively with multiple disciplines (Web, email, content, paid, analytics) across the digital ecosystem.
• Ensure compliance and substantiation across the full scope of social output.

Benefits

• Chevron offers competitive compensation and benefits programs which includes, but is not limited to, variable pay, healthcare coverage, retirement plan, insurance, time off programs, training and development opportunities and a range of allowances connected to specific work situations.
• We do this through onboarding, training and development, mentoring, volunteering opportunities and employee networking groups.
• We advocate work-life balance and offer employees access to various health and wellness programs.
• We also offer hybrid work models and alternative work schedules.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees