Social Media Strategist

Publicis Groupe•Chicago, IL

About The Position

Overview: The Social Media Strategist is responsible for the day-to-day operational success of the paid social campaign activations, specifically dedicated to planning and activating paid social advertising strategies for our automotive clients across the US. This person collaborates with planning, operations, and analytics to bring their clients innovative, integrated social media campaign activations.

Requirements

Bachelor's Degree in Advertising, Marketing, Communications, Computer Science or related field
3-4 years of professional experience, with a minimum of 2 years of experience with paid social advertising
Proficiency with Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat that includes a clear understanding of each platform's core features, as well as a technical understanding of each network's advertising capabilities
Proficiency with both Business Manager and Ad Manager dashboards for all core platforms, including ad placement, budget management, pixel creation, offline event sets, and advanced reporting
Experience handling large media budgets and developing insights based on campaign results
Have strong project management and organizational skills being able to handle multiple projects and campaigns at once
Experience tracking campaign with project management efficiency tools using tools like Sprinklr, Adobe Analytics, Asana, Google Workspace, Monday.com, etc.
Have a passion for social media and be an avid user. Be strongly enthusiastic about staying updated on the latest trends, capabilities, and platforms.
Self-motivated, well-organized, and assertive, with strong analytical and deductive skills
Strong interpersonal, written, and verbal communication skills for effective client relations

Nice To Haves

Facebook Blueprint Media Buying Certification strongly preferred
Experience with retail and/or automotive strongly preferred

Responsibilities

Act as primary day-to-day client contact, working as the Most Trusted Advisor to support all client business needs and meet objectives and benchmarks month over month
Work with planning and operations teams to ensure all campaigns are seamlessly implemented
Develop strategic paid social media recommendations in support of client requests that outline platform recommendations, implementation details (placements, formats), success measurement, and timelines
Place social media advertising campaigns across Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat based on the approved campaign strategy
Use sophisticated targeting strategies to complete complex campaigns, including custom audiences, third- party data, exclusion lists, lookalike audiences, and more
Optimize campaign buys to ensure budgets are spent as effectively as possible each month
Develop in-depth campaign reports in partnership with the analytics team that outline insights on media delivery, engagement, creative, website traffic, attribution, and key findings
Monitor clients' social media channels, initiate conversations with and respond to engagements and reviews based on established brand and client guidelines
Monitor clients' automotive reputation profiles and respond to all client feedback
Engage clients for review resolution and provide recommendations on appropriate response
Meet with client contacts to review reputation performance, consult on new social media capabilities, and provide recommendations on social media strategies to support business objectives
Provide demonstrations of our proprietary social media online management platform and online reputation service packages