Social Media Specialist (Marketing Communications Professional II)

CSUF•Fullerton, CA

13d

About The Position

Strategic Communications and Brand Management plays an integral role in helping to shape and strengthen the institutions brand and advance in a wide range of institutional effectiveness. We seek an exceptional individual to join our team as the Social Media Specialist (Marketing Communications Professional II). The ideal candidate in this role should have a positive attitude and an active, energetic mind characterized by highly ethical practices and a commitment to inclusivity, openness, flexibility, integrity, and kindness. We are looking for a content creator who brings fresh perspectives, a passion for engaging storytelling, and the ability to track and present monthly performance results for the university’s flagship social media channels. This role offers the chance to thrive in a collaborative, fast-paced environment while taking initiative to drive measurable growth and engagement. Under the direction of the Associate Director of Digital Media, the Social Media Specialist enhances Cal State Fullerton’s brand awareness and builds strong online communities across its central social media platforms. Assists in executing and maintaining the university’s social media strategy and provides guidance to campus partners to ensure consistency and alignment with Cal State Fullerton’s strategic priorities and public positioning. This position balances creativity with analytics — developing compelling content, monitoring, and interpreting data trends, and using insights to shape short- and long-term digital campaigns. The Social Media Specialist is a key player in telling the Cal State Fullerton story, connecting audiences to the university’s mission, and ensuring that every post, video, and campaign advances the Titan brand. Other duties as assigned.

Requirements

Equivalent to a bachelor's degree in a related field and two years of relevant experience.
Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis.
An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.
Under general supervision, creates engaging content and develops and implements marketing campaigns, communication plans, and initiatives.
Applies professional level knowledge of the marketing and/or communications fields, including working knowledge of a specialty area.
Collaborates with various stakeholders to enhance the university’s brand image, promote programs and achievements, and engage with internal and external audiences.
Works independently on most day-to-day assignments with general supervision on new assignments or projects to ensure alignment with objectives.
Handles multiple work priorities and is accountable for own work results.
Work is reviewed for soundness of technical judgment.
Working skills and knowledge of marketing, communications, public relations, branding, and/or related disciplines.
Working knowledge of protocols and institutional etiquette related to public and media relations.
Working knowledge of copyright and other applicable laws pertaining to publications and the media.
Skilled in developing and implementing marketing and/or communications strategies and campaigns.
Strong project planning and organizational skills to plan, organize, and manage multiple marketing projects.
Strong composition and editing skills to quickly produce clear and concise standard documents for internal and external publication.
Strong communication and interpersonal skills to create and deliver marketing initiatives and campaigns.
Ability to provide lead work direction and training to others.
Proficiency in using communication and marketing software and tools.
A background check (including a criminal records check) must be completed satisfactorily and is required for employment.
CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information.
Failure to complete the background check satisfactorily may affect the continued employment of a current CSU employee who was conditionally offered the position.

Nice To Haves

At least two years of experience creating, curating, and developing social media content, working with a creative team, and helping develop and implement brand strategies.
Experience in social media strategy and content management.
Experience shooting and editing video for social media platforms.
Experience using Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere) to create visual media.
Strong knowledge of social media trends and best practices and experience shooting original photography.
Experience with social media or website data collection and analytics.
Experience using content management systems to create, format, and distribute content.
Ability to manage multiple projects effectively and within set timeframes, prioritizing competing demands.