Social Media Marketing Specialist

Elmington Property Management • Nashville, TN

4d

About The Position

Elmington Living is a premier property management company based in Nashville, TN. Through managing all of Elmington’s 70+ affordable and conventional owned assets, Elmington Living is committed to providing an unrivaled community experience for residents across the US. Elmington Living specializes in managing multi-family communities through outstanding on-site management and maintenance teams. POSITION SUMMARY: The Social Media Marketing Specialist will be the bridge between our corporate marketing department and our onsite leasing teams across the country, bringing creativity, consistency, and compliance to our social media presence. We’re looking for someone who understands what it’s like to work onsite, loves connecting with teams, and is ready to elevate our online reputation. This is an opportunity to shape how our communities show up across social channels, coach onsite teams on best practices, and support active lease-ups through meaningful and engaging content.

Requirements

• 1+ year of onsite leasing or property management experience (non-negotiable).
• Working knowledge of Fair Housing advertising guidelines and compliance in multifamily marketing.
• Strong understanding of social media best practices (Instagram, Facebook, TikTok, etc.).
• Excellent communication skills with a proactive, problem-solving mindset.
• Ability to build relationships across multiple communities and influence buy-in from onsite teams.
• Highly organized, collaborative, and comfortable working in a fast-paced, creative environment.
• Someone who enjoys helping others learn and succeed.
• Previous experience in a social media, marketing, or digital communications role.

Nice To Haves

• Experience using SOCi or similar platforms preferred.
• Knowledge of the multifamily housing industry, particularly lease-ups and reputation management.
• A creative eye for photography, storytelling, and audience engagement.

Responsibilities

• Manage and monitor social media content for all Elmington communities via SOCi.
• Serve as the main liaison between corporate marketing and onsite teams, helping them capture authentic, high-quality photography and resident stories.
• Support lease-up communities by ensuring social media strategies are fresh, engaging, and aligned with Elmington’s brand standards.
• Partner with onsite teams to educate and re-engage them on social media use, content ideas, and reputation management best practices.
• Lead response efforts for reviews, collaborating with community managers to understand issues and respond appropriately.
• Establish and maintain brand standards for content, tone, imagery, and posting frequency.
• Provide tips, templates, and creative ideas to improve community engagement and consistency across markets.
• Track and analyze social performance metrics and share actionable insights with leadership.
• Support the creative team in rolling out new campaigns, visuals, and initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level