Social Media Marketing

Orangetheory•Laredo, TX

22d•$10•Hybrid

About The Position

We are seeking a creative and results-driven Social Media Specialist to join our dynamic marketing team. In this role, you will be responsible for developing and executing social media strategies that enhance our brand presence, engage our audience, and drive traffic to our online platforms. The ideal candidate will have a strong understanding of social media marketing, excellent communication skills, and the ability to analyze performance metrics to optimize campaigns.

Requirements

Proficient in social media management tools and platforms.
Bachelor's degree in Marketing, Communications, or related field (preferred)
Strong knowledge of advertising techniques on social media platforms.
Familiarity with public relations practices related to online engagement.
Ability to edit videos for promotional use on various platforms.
Excellent proofreading skills with a keen eye for detail.
Ability to work independently and as part of a team in a fast-paced environment.
Strong communication skills with the ability to engage diverse audiences effectively.

Responsibilities

Develop and execute social media marketing strategies to increase engagement, drive traffic, and promote Orangetheory Fitness' brand.
Create engaging content for various social platforms including Instagram, Facebook, TikTok, and YouTube
Monitor and analyze, on performance metrics for social media campaigns.
Collaborate with the local businesses and community events to highlight special events, promotions, and community initiatives.
Work with the manger and team of OTF to design social media ad campaigns and boost posts to increase visibility and conversion.
Respond to customer inquiries through social media platforms and engage with the community in a timely and positive manner.
Stay up-to-date with the latest trends in social media marketing, fitness, and wellness industries.
Manage social media content calendar, ensuring consistent posting and messaging.
Build and maintain partnerships with influencers, ambassadors, and brand advocates to expand reach and brand awareness.