Social Media & Communications Manager

Spring Footwear Corp•Pompano Beach, FL

4d•Onsite

About The Position

Spring Footwear is home to a portfolio of expressive, comfort-driven brands - Spring Step, L’Artiste, Azura, Flexus, Patrizia , and our Spring Step Shoes retail division. For over 30 years, we’ve delivered handcrafted style and everyday comfort to a loyal audience, especially women and Men’s 40+ who want fashion they can live in. We’re searching for a hands-on Social Media & Communications Manager, someone creative enough to shape our brand storytelling and skilled enough to lead our corporate voice, internal communications, employer branding, social commerce, and influencer partnerships. A creator, a strategist, a communicator, and a connector — all in one.

Requirements

Fashion Sensibility & Trend Awareness A natural eye for fashion, color, styling, materials, and visual storytelling.
Ability to speak authentically to a women’s 40+ lifestyle, comfort mindset, and emotional connection to footwear.
Hands-On Creative Proven ability to shoot & edit high-quality photo/video content for social.
Skilled in Adobe Creative Suite, CapCut, Lightroom, or similar tools.
Able to produce content that’s both fast-moving and visually beautiful.
Influencer & Partnership Builder Experience sourcing, evaluating, and managing influencer and creator relationships.
Understanding of celebrity partnerships, brand ambassadors, and social-driven brand awareness.
Confidence negotiating collaborations and measuring impact.
Strategist & Communicator 3+ years managing social for consumer brands (fashion/footwear/lifestyle strongly preferred).
Strong copywriting for captions, corporate messaging, recruiting content, and event recaps.
Exceptional organization and ability to juggle multiple brands and priorities.
Cross-Functional Partner Comfortable working with HR, Marketing, eCommerce, Product, Sales, and Leadership.
Strong emotional intelligence and a collaborative mindset.
Additional Requirements Occasional evening/weekend event support.
Fully onsite — no hybrid or remote.

Responsibilities

Social Media Across Six Brands Develop tailored strategies for each brand across Instagram, TikTok, Pinterest, Facebook, YouTube, and LinkedIn.
Create, shoot, edit, and publish photo/video content that showcases comfort, color, craftsmanship, fit, and seasonal style.
Grow brand awareness through storytelling, consistency, collaboration, and platform-native content.
Build and manage a multi-brand editorial calendar tied to launches, cultural moments, and seasonal narratives.
Engage with audiences, nurture conversations, and strengthen community loyalty.
Social Commerce & Revenue Growth Create product-centric content designed to drive conversions across social platforms.
Leverage shoppable posts, tags, Reels, and platform commerce tools to increase sell-through.
Partner with eCommerce to ensure messaging, creative, and timing support revenue goals.
Identify repeatable content formats that directly influence traffic, add-to-cart, and purchase intent.
Influencer, Creator & Celebrity Partnerships Identify, source, and build relationships with creators who align with our brands — especially those who resonate with women 40+.
Develop influencer briefs, manage collaboration logistics, and oversee content delivery.
Negotiate partnerships, gifting programs, paid collaborations, and long-term ambassador relationships.
Track performance to identify ROI-positive creators and new partnership opportunities.
Explore strategic celebrity touchpoints to elevate brand visibility and cultural presence.
Corporate Communications (Spring Footwear Corporate) Lead the company’s LinkedIn presence — leadership messaging, milestones, awards, culture, and achievements.
Support internal communications through HR updates, event recaps, newsletters, CEO messaging, and employee spotlights.
Maintain a polished, consistent corporate voice across all channels.
Produce internal videos and culture-building content.
Talent Recruiting & Employer Branding Partner with HR to create social content that attracts top talent.
Build a strong employer brand identity through workplace storytelling, culture features, and employee highlights.
Produce hiring posts, job announcements, team introductions, and behind-the-scenes content.
Events & Marketing Support Capture content at photoshoots, product launches, trade shows, retail events, seasonal activations, and internal celebrations.
Create recap videos, highlight reels, and behind-the-scenes content that showcase our creative world.
Provide visuals to support Marketing and eCommerce for campaigns, email, ads, and website use.
Maintain an organized library of assets across all brands.
Analytics, Insights & Optimization Track KPIs across content, awareness, engagement, influencer performance, and social commerce.
Build clear monthly performance reports with insights that sharpen strategy.
Use data to guide creative direction, influencer selection, and content optimization.
Stay ahead of platform trends, fashion cycles, and audience behavior.