Social Media Specialist - 3 months
About The Position
1021 Creative is seeking a highly creative and strategic Social Media Specialist to lead the social media presence for a pioneering vertical micro-drama platform. This role is perfect for a pop-culture obsessive who understands how to turn casual viewers into loyal community members through native, scroll-stopping content. You will be responsible for building a social flywheel from the ground up, focusing on the North American market for mobile-first, high-drama episodic content. This position requires a unique blend of high-level strategy and "hands-on" content production. This role is a contractor position expected to go for 3 months through July 15, 2026, with a possibility for extension through the end of the year, depending on the client’s needs.
Requirements
- Minimum 5 years digital marketing experience specifically within content production and social media management
- Proficiency in social media design and editing apps such as Photoshop, Premiere, CapCut, and/or Canva
- Understanding of the social media landscape and audience engagement strategies
- Proficiency creating short-form video content and writing engaging platform-specific copy
- A deep understanding of North American pop culture trends, audience behaviors, and platform-specific nuances with a focus on Gen Z and women audiences
- Experience working with cross-functional and remote teams in a fast-paced environment
Responsibilities
- Lead social media strategy for our client across multiple platforms, including YouTube, Instagram, TikTok, and Facebook
- Conduct ongoing assessment of social accounts, optimize bios, links, and platform-specific features (hashtags, pinned posts, story strategies) for maximum visibility
- Promote organic growth and audience engagement by responding to comments and fostering audience relationships
- Provide monthly performance dashboards that analyze reach, engagement, and click-through rates to app stores
- Monitor short-form drama landscape and North American audience behaviors to ensure our strategy remains culturally fluent and differentiated
- Lead end-to-end content creation by writing and producing high-volume social content, specifically optimized for each platform’s unique algorithm
- Create vertical videos with “cliffhanger” clips, episode previews, and short form content that utilizes trending audio
- Develop and maintain monthly editorial calendar aligned with major content releases and cultural tent-pole events
- Help develop and uphold a comprehensive social media brand guide, ensuring all copy is socially savvy and consistent in tone
- Collaborate with on-screen talent and third-party creators to develop organic feeling promotional content
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What This Job Offers
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
101-250 employees
