Social Media Specialist, Chicago

Vos Collection•Chicago, IL

11d•Hybrid

About The Position

Vos Collection is a network of North America’s premier medical aesthetics clinics, bringing together 32 distinct clinic brands under a unified vision of elevated patient care and premium brand experiences. We are building a category-defining aesthetic brand — one that combines the intimacy and expertise of individual clinic identities with the scale and ambition of an industry leading brand. We believe that world-class patient experiences, high clinical standards, and modern marketing capabilities belong together. We are building the infrastructure, the brand, and the team to make that real. Vos Collection is seeking a talented and driven Social Media Specialist to join our growing team on a full-time basis. This is a rare opportunity to work at the intersection of premium medicine, cutting-edge dermatology, and the most innovative cosmetic and aesthetic treatments available. Our social content reflects the caliber and artistry of some of the most respected medical and luxury aesthetic practices in Chicago. If you are a creative self-starter with a sharp eye for aesthetics, a passion for healthcare and the world of high-end cosmetic medicine, and a proven ability to grow and engage social media communities, we want to hear from you.

Requirements

3+ years of social media management experience, ideally in a healthcare, medical aesthetics, wellness, or luxury consumer brand context.
Demonstrated track record of growing social media followings and driving measurable engagement
Portfolio of original content (photo, video, reels, carousels) required.
Experience working with or marketing to medical providers or clinical teams is strongly preferred.
Familiarity with HIPAA considerations as they apply to social media and patient content.
Proficiency in content creation tools including Adobe Creative Suite, CapCut, Canva, or equivalent.
Strong on-camera direction skills; able to make physicians and providers feel comfortable and look their best.
Excellent written communication and copywriting ability; strong command of brand voice and tone.
Experience using native platform analytics and/or tools such as Instagram Insights, HubSpot Social, Sprout Social, Later, or similar.
Culturally aware and trend-savvy; actively monitors current events, holidays, seasonal moments, and emerging trends both in popular culture and within the dermatology and medical aesthetics space to ensure content remains timely, relevant, and resonant.
Highly organized with the ability to manage multiple projects, deadlines, and stakeholders simultaneously.
Collaborative and professional, with strong interpersonal skills for working alongside physicians and clinical staff
Self-motivated and reliable; able to work independently and manage time effectively in a hybrid environment.

Responsibilities

Plan, shoot, and edit high-quality photo and video content featuring physicians, providers, clinic spaces, and treatments across all clinics.
Develop platform-appropriate content for Instagram, TikTok, Facebook, and other relevant channels as needed.
Plan and manage a monthly content calendar and ensure consistent, on-brand publishing cadence.
Write engaging captions and copy that reflect the voice, values, and expertise of each clinic that speak meaningfully to and build relationships with our audience.
Repurpose and optimize content across platforms to maximize reach and relevance.
Support content creation for thought leadership initiatives, including materials developed for and funneled to the broader Vos Collection's channels.
Manage and publish content across all active social media accounts
Coordinate collaboration posts and content featuring individual provider profiles
Monitor platform performance metrics and provide regular reporting on key KPIs (i.e. followers, reach, engagement, conversions).
Stay current on platform algorithm changes, trends, and best practices in medical and wellness social media.
Monitor comments, DMs, and mentions across platforms and respond in a timely, brand-appropriate manner.
Conduct daily engagement across all profiles, including interacting with patient content, partner accounts, and industry conversations to grow brand visibility and foster a sense of community beyond owned feeds.
Foster an engaged, trusting online community that reflects the warmth and expertise of our Vos Collection clinics.
Identify and escalate patient-related inquiries or sensitive comments in accordance with HIPAA guidelines and practice policies.
Partner closely with the Regional Marketing Manager and Clinic Managers to align social content with broader campaigns, promotions, and patient acquisition goals, serving as the day-to-day execution arm of a cohesive, strategy-led marketing effort.
Collaborate with the Regional Marketing Manager through regular check-ins, content reviews, and performance discussions to ensure continuous alignment and agile response to shifting priorities.
Contribute creative ideas and content concepts to regular strategy meetings.
Support influencer and partnership outreach as directed.