Social Media Specialist

Corning•City of Corning, NY

26d

About The Position

Corning's Corporate Communications function is seeking a Social Media Specialist to support the editorial and creative strategy for all current and potentially future corporate channels. The ideal candidate is a proactive, results-oriented professional who has a pulse on the social media landscape. We’re looking for a self-starter who has a hunger to learn and push the creative strategy for a global brand. This candidate will develop robust, integrated paid and owned/earned strategies to help Corning tell its story in a new way. They will also work cross-functionally to build, execute, and measure highly effective integrated campaigns.

Requirements

Bachelor’s degree in communications, marketing, journalism, public relations, or a related field
A minimum of 3-5 years of relevant experience
Outstanding organizational and planning abilities
Extremely strong written and oral communications skills
Knowledge across the social media platforms including experience working on social media campaigns
Excellent written and verbal communication skills including attention to detail and strong editing skills
Experience with storytelling, influencer marketing, and building a global community through social media
Familiarity with social media publishing platforms like Sprinklr, Sprout Social, Hootsuite, etc.
An understanding of the trends on major social media channels as well as knowledge about smaller, niche, and developing channels
Design capabilities including basic graphic design (Photoshop, Canva, etc.), photography, and video production.
Strong research and analytical skills
Ability to work comfortably across all levels of an organization, including with c-suite leadership with a foundation of proven stakeholder management
Ability to work well under pressure and adapt to changing project requirements
Ability to handle many tasks, assess priorities, and meet deadlines
Ability to work as part of a collaborative team as well as competency to work independently and lead agreed upon action plans with minimal supervision
Demonstrated experience using AI-powered tools (e.g.,, social listening, workflow automation, design etc.) to enhance social media strategy, optimize publishing, and improve engagement.

Nice To Haves

Strong leadership and a willingness to collaborate with colleagues
Adaptability to adjust priorities and shift focus in a fast-paced environment with changing requirements
Ability to work flexible schedules to accommodate different global time zones
Exceptional interpersonal and communication skills, with the ability to build trust, motivate teams, and inspire cross‑functional partners through clear, empathetic, and engaging collaboration.

Responsibilities

Help develop and launch content on Corning’s corporate channels to help support Corning’s business priorities across industries and regions around the world.
Maintain and develop KPIs and reporting processes to track channel and post performances and spotlight actionable insights
Work with external agency partners to develop creative material to support external marketing campaigns.
Work closely with regional teams to develop content for global representation across channels
Identify opportunities to promote and encourage social media employee advocacy across Corning’s business
Align with PR, communications and marketing teams on priorities and support overarching SEO, AIO, and metrics goals
Work with colleagues across the organization to create and promote stories of Corning’s impact on its communities around the world.
Foster and develop community management across Corning’s social media channels to engage our audiences, encourage positive interactions, and moderate comments
Partner with Corning leadership to shape and execute their social media strategy, including developing leadership-focused content and supporting employee advocacy efforts.
Support crisis monitoring and strategy as well as proactive social listening to help inform content and strategy
Develop dedicated, creative social media campaigns designed to engage key stakeholders, including prospective talent, customers, investors, and industry analysts.
Stay abreast and update the team on the latest social tools, channels, and industry trends