Social Media Specialist

Terrabis

12d

About The Position

Terrabis is looking for a creative, community-driven Social Media Specialist to help bring our brand to life across Instagram and TikTok, with secondary distribution to Facebook and X. This is a hands-on, execution-focused role for someone who lives and breathes social. Someone who can shoot, edit, design, write, and publish, and who knows how to translate brand values into scroll-stopping moments. You’ll be joining a lean, collaborative marketing team where your work will have real visibility and real impact. You’ll partner closely with the broader marketing team to execute against the content strategy and grow our presence with content that genuinely reflects who we are. Our brand voice is friendly, adventurous, knowledgeable, and down-to-earth. Your content should feel the same way.

Requirements

2–4 years of experience executing social media for a brand, agency, or in-house team
Cannabis industry experience required. Must understand compliance sensitivity (no health claims, no platform violations) and Meta/TikTok cannabis restrictions
Strong creative eye with hands-on experience producing short-form video (Reels, TikToks)
Graphic design skills (Canva, Adobe Express, or Photoshop/Illustrator) with the ability to support broader brand needs like billboards, signage, and ads
Excellent copywriting skills with the ability to adapt tone across platforms and audiences
Comfort with social analytics tools (native platform insights, Sprout Social, Later, or similar)
Highly organized, self-directed, and able to manage a content calendar independently
Comfortable executing “spur of the moment” content opportunities — you can recognize a timely moment, grab a phone, and publish something on-brand without needing a brief
Passion for community building and authentic storytelling
Hands-on experience using AI tools (Claude, Nano Banana, or similar) for content ideation, copywriting assistance, and creative workflow — this is a must-have, not a nice-to-have

Nice To Haves

Experience in CPG, retail, or other regulated industries in addition to cannabis
Experience with paid social campaigns or boosted posts
Background working in a fast-paced, lean team environment
Passion for wellness, nature, and the outdoors. You get the Terrabis vibe.
Advanced fluency with AI-powered creative tools beyond the basics — ideally including experience using AI to accelerate content production, A/B test copy, or build repeatable workflows

Responsibilities

Execute Terrabis’ social media content across Instagram and TikTok (primary channels), with repurposed distribution to Facebook and X
Produce 20–30 posts per month, including 6–10 short-form videos (Reels/TikToks) and 15–20 static or graphic posts
Shoot, edit, and design content, from concept to published post
Maintain the monthly content calendar aligned to brand campaigns, product launches, promotions, and seasonal moments
Apply a “create once, distribute across platforms” approach rather than creating platform-specific content for every channel
Ensure all content adheres to Terrabis brand guidelines (color palette, tone, logo usage) and complies with cannabis advertising regulations on Meta, TikTok, and emerging platforms
Provide ongoing design support beyond social, including billboards, in-store signage, ad creative, and other brand assets as needed
Translate the Terrabis brand into clean, on-brand creative across digital and physical formats
Monitor, respond to, and engage with comments, DMs, and mentions to build genuine community connections
Identify and engage with relevant conversations, local events, and cultural moments that align with our brand
Grow follower counts and engagement rates through organic strategies
Partner with Retail Operations to amplify in-store events, promotions, and drive-thru campaigns
Collaborate with the Marketing team to support integrated campaigns across digital, retail, and wholesale channels
Support influencer and partnership outreach, coordinating content swaps and co-promotions
Assist with photography and content capture at retail locations and local events
Contribute ideas to campaign brainstorms
Track and report on key social metrics: reach, engagement, follower growth, and referral traffic
Use data to optimize posting cadence, content formats, and channel strategy
Stay current on platform algorithm changes, trends, and competitor activity
Share insights and recommendations with the broader marketing team regularly