Social Media Specialist

Boardwalk IG Management LLC•Yountville, CA

1d•Onsite

About The Position

The Social Media Specialist is responsible for curating, creating, and executing a cohesive digital presence that reflects the elevated brand standards of our luxury hotel and its on-property dining experiences. This role plays a key part in storytelling, guest engagement, and brand growth across all social platforms.

Requirements

Bachelor’s degree in Marketing, Communications, Hospitality, or related field preferred
2–4 years of experience managing social media, ideally within luxury hospitality, lifestyle, or food & beverage
Strong eye for aesthetics, detail, and storytelling
Experience with content creation tools (Adobe Creative Suite, Canva, CapCut, etc.)
Proficiency in social media management and analytics platforms
Excellent written and verbal communication skills
Ability to work in a fast-paced environment and manage multiple brands simultaneously
Flexible schedule, including weekends and evenings as needed for events and content capture
Ability to stand and walk for extended periods while capturing content across the property
Ability to lift and carry up to 25 pounds of equipment (cameras, lighting, props, etc.)
Frequent use of hands and fingers to operate camera equipment, smartphones, and computers
Ability to bend, kneel, crouch, and reach to capture content from various angles
Ability to work indoors and outdoors in varying weather conditions
Ability to navigate stairs, elevators, and multiple areas of a large property efficiently

Responsibilities

Develop and execute a comprehensive social media strategy for the hotel and all on-property restaurants
Create high-quality, on-brand content including photography, video, captions, and stories that reflect the luxury guest experience
Manage daily posting, scheduling, and community engagement across platforms (Instagram, Facebook, TikTok, LinkedIn, etc.)
Collaborate closely with culinary, marketing, and operations teams to highlight seasonal menus, events, and unique experiences
Capture real-time content on property, including events, activations, and guest experiences
Monitor trends in luxury hospitality, food & beverage, and digital content to keep the brand relevant and competitive
Respond to comments, messages, and reviews in a timely and brand-appropriate manner
Track performance metrics and provide regular reporting with insights and recommendations
Partner with influencers, photographers, and brand collaborators to expand reach and visibility
Ensure brand consistency and adherence to visual and voice standards across all outlets