Social Media Specialist

FTL Finance • St. Charles, MO

1d • Hybrid

About The Position

We’re looking for a Social Media Specialist who understands how to use storytelling to move the business forward. You’ll own social strategy and content across our brands, bringing our story to life through compelling content and collaborating across teams to make campaigns land. This role is a strong fit for a self-starter who’s equally comfortable analyzing a performance dashboard as they are crafting sharp content. Since 1996, FTL Finance has specialized in financing for residential HVAC and other home improvement projects. Based in the heart of Missouri, we take pride in empowering thousands of hardworking contractors nationwide to elevate their businesses and increase sales. At FTL Finance, our mission to make home improvement easier on everyone is demonstrated in our dedicated support teams, robust digital tools, and programs to help homeowners with all types of credit. Join FTL Finance, where your creative instincts and strategic mindset will thrive in an environment that fosters growth, innovation, and success. Be part of a team that makes a real difference in the lives of contractors and homeowners across the nation!

Requirements

• 2-3 years in social media, content creation, or a similar role; B2B experience is a plus.
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field; or equivalent work experience.
• Experience building and managing social strategies across multiple brands, with results that connect to broader business goals.
• Strong storytelling instincts and the ability to bring brand narratives to life across formats, including video, graphics, and copy.
• Excellent written and verbal communication skills, with confidence collaborating cross-functionally and engaging internal and external stakeholders.
• Strong grasp of audience behavior and platform trends, with experience using performance data to improve content and campaigns.

Nice To Haves

• Bonus: experience launching or growing social channels for a new or emerging brand.

Responsibilities

• Develop social media strategies that use storytelling to showcase brand personality, customer success stories, and business impact.
• Manage social media channels across our brands, maintaining a consistent brand presence, voice, and visual identity.
• Use audience data, platform trends, and content performance metrics to shape what we post and when.
• Plan and run organic and paid campaigns using proven strategics and data to continuously optimize campaign performance.
• Work with internal teams and external partners to keep messaging aligned and give campaigns more reach.
• Monitor and report on content and campaign performance, with clear takeaways and recommendations on what to do next.
• Stay current on platform updates, emerging formats, and best practices so our content stays relevant and sharp.
• Lead the creation of social content across formats, including video, graphics, images and copy.
• Assist with other team projects and initiatives as assigned.

Benefits

• A dynamic, fast-paced, fun and inclusive work environment (with always-stocked snacks and beverages!)
• Annual company parties and fun team events
• Growth and development opportunities
• Hybrid work arrangement (3 days in-office/2 days remote)
• Monthly team celebrations and luncheons
• Excellent offerings under our group benefit plans for medical, dental, vision, FSA, etc.!
• 401K plan with a company match of up to 4%!
• Generous Paid Time Off (PTO) plus 13 paid holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level