Social Media Specialist, Eastern or Central Time Zone (USA Remote)

Turnitin•Dallas, TX

14h•Remote

About The Position

The social media specialist will support and execute Turnitin’s social media strategy. The position’s responsibilities include building social media strategies and campaigns, setting quarterly and monthly content calendars, leading community management, managing the employee social media sharing program, and drafting and posting all social media content. The social media specialist will play a crucial role in shaping Turnitin’s external brand presence. They will follow social media trends and think creatively and quickly about ways to stay true to the Turnitin brand while engaging in timely and platform-specific content. They should be an excellent, creative communicator with strong organizational capabilities and high attention to detail with an ability to remain responsive and flexible in a fast-paced environment.

Requirements

2+ years of related saas and/or Education technology work experience in a corporate environment.
Bachelor’s degree in a related field.
Ability to do basic graphic design and video editing in software such as Canva.
Excellent verbal, written, and visual communication skills.
Organized self-starter with high attention to detail.
Consumer of digital content, able to identify social media platform trends.
Ability to present strategies and report results with company leaders, colleagues, and partners/agencies.

Responsibilities

Builds and executes social media strategies and campaigns, including drafting platform-specific written content and collaborating with design on visuals reflecting platform trends.
Sets quarterly and monthly content calendars.
Creates platform-specific content for LinkedIn, Instagram, Facebook, and other platforms as needed, including copy, visuals, and videos.
Responds in real-time to newsworthy moments and platform-specific trends so Turnitin is part of the conversation.
Leads community management on all platforms, liaising with customer service as needed.
Manages employee and educator ambassador programs, including recruitment, engagement, and content delivery.
Reports regularly on content and program performance and community management themes.
Researches and makes recommendations on best practices and strategies for increasing social media engagement.