Social Media Specialist

Purdys Chocolatier • Vancouver, BC

16d • Hybrid

About The Position

Purdys Chocolatier is seeking a Social Media Specialist to join their Brand & Marketing team in Vancouver, BC. This hybrid role requires a strategic, hands-on social media expert responsible for the execution and performance of social media channels. The specialist will manage the content calendar, lead community engagement, and collaborate with cross-functional teams to support campaigns. Key responsibilities include end-to-end ownership of social media initiatives, proactive content planning, driving performance against KPIs, and using data analysis for optimization and strategy informing. The ideal candidate has 2-3 years of experience in community management and social strategy, is self-motivated, takes initiative, and can analyze performance data to provide actionable recommendations. The role offers the opportunity to shape social media strategy, manage KPIs, create engaging content, and oversee community building and brand reputation.

Requirements

• 2 to 3 years of experience in a social media role creating social media content for a brand.
• A university degree or college diploma in Marketing, Communications, English, or a similar field.
• Strong expertise in social media platforms, scheduling tools, and analytics/performance measurement tools, with the ability to track & analyze performance, interpret KPIs, and optimize content strategy (eg. Sprout Social, Meta Business Suite).
• Passion for social media and emerging trends, with a proven ability to translate brand goals into engaging, high-quality content—including short-form video—that drives awareness, engagement, and business results.
• Excellent written and verbal communication skills, with a keen eye for grammar, tone, and detail.
• Strong organizational and time-management skills, with a self-motivated, proactive, and fast-learning approach; able to manage multiple projects and deadlines while collaborating cross-functionally in a fast-paced environment.
• Experience engaging and managing online communities, fostering meaningful connections, and responding to audience inquiries.

Nice To Haves

• Experience working with influencers (either paid or organic) is an asset
• Copywriting experience (especially for premium tone and brand-voice content)
• Experience in food-related content creation is a plus

Responsibilities

• Inform, translate, and execute the brand’s overarching social media strategy and content pillars, and adapt the strategy for each social platform, ensuring alignment with brand objectives, voice, and guidelines.
• Take full ownership of social media KPIs, using data analysis to evaluate performance, measure success, and translate insights into actional recommendations that inform content and guide strategy. Provide regular updates to the team, recommending real-time optimizations to drive revenue, retention, and customer acquisition.
• Proactively manage the social media content calendar across all channels. Identify content opportunities by staying connected to campaigns/launches, monitoring trends, news, cultural moments and competitor activity, and leading collaborative content brainstorming sessions.
• Partner with cross-functional teams to deliver campaigns and initiatives, while creating premium, high-quality, engaging social content (photo, video, graphics, and copy) and leveraging industry trends, tools, and best practices to optimize performance and efficiency.
• Oversee community building, management, and brand reputation by cultivating a highly engaged Purdys Chocolatier community, monitoring conversations, responding authentically, and identifying risks and opportunities.

Benefits

• Flexible Work Arrangement Policy
• Possibility to work from home two days per week
• Extended Health & Dental Plan
• Sickness and Disability Plans
• RRSP Matching Program
• Profit Sharing (based on business performance)
• Purdys Perks (Employee discount, Active Lifestyle Program, Tuition Reimbursement, and more)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree