Social Media Specialist, REMOTE (BG26051551C)

The Bowen Group Inc.•Chantilly, VA

4d•Remote

About The Position

The Social Media Specialist leads the development, execution, and day-to-day management of ABMC's organic social media presence across digital platforms. This role is responsible for creating and publishing compelling, mission-aligned content that increases awareness of ABMC's commemorative mission, strengthens audience engagement, and supports educational outreach and public affairs initiatives. The Social Media Specialist serves as the primary manager for platform publishing, community engagement, content coordination, and rapid-turn event coverage. Working closely with writers, designers, photographers, videographers, and media relations personnel, this position ensures ABMC's digital storytelling is timely, accurate, visually compelling, and tailored to diverse domestic and international audiences.

Requirements

Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related field.
7-9 years of experience managing organic social media communications for organizations, agencies, or mission-driven programs.
Experience exceeding the minimum may be substituted for education. Likewise, education exceeding the minimum shown may be substituted for experience.
Demonstrated experience developing and publishing content across multiple social media platforms.
Strong writing, editing, and audience engagement skills across digital formats
Experience using social media management and analytics platforms (e.g., Sprout Social, Hootsuite, Meta Business Suite, native analytics tools).
Ability to manage multiple priorities and produce high-quality content in fast-paced environments.
Experience coordinating with creative and multimedia production teams
Must be US-work eligible.
Must be able to successfully complete a Public Trust background investigation.

Nice To Haves

Fluency in French.
Experience supporting federal agencies, public affairs programs, nonprofit organizations, or military/veteran-focused initiatives.
Experience supporting live events, commemorative ceremonies, or public outreach campaigns
Familiarity with accessibility standards and digital communications best practices.
Experience engaging international or multicultural audiences

Responsibilities

Develop and execute organic social media strategies across Facebook, Instagram, LinkedIn, X, YouTube, Flickr, and other designated platforms.
Manage editorial calendars aligned with campaigns, commemorative events, public affairs priorities, and organizational messaging.
Write, edit, schedule, and publish platform-specific content optimized for audience engagement and accessibility.
Collaborate with writers, photographers, videographers, and designers to develop multimedia content supporting ABMC storytelling initiatives.
Provide real-time and rapid-turn social media coverage during ceremonies, commemorations, campaigns, and high-visibility events.
Monitor social channels for audience engagement, comments, and emerging issues, escalating concerns as appropriate.
Conduct community engagement activities that foster meaningful interaction with veterans, military families, educators, partner organizations, and the public.
Adapt long-form content into short-form, platform-specific messaging suitable for digital audiences.
Coordinate with Media Relations and Paid Media personnel to ensure integrated campaign execution and message consistency.
Support development of social media performance reports, post-event analyses, and audience engagement summaries.
Ensure all content aligns with ABMC brand standards, mission priorities, accessibility requirements, and editorial guidance
Identify emerging social media trends, platform opportunities, and audience engagement strategies relevant to ABMC objectives.