Social Media Specialist

Trudell Medical Group•London, ON

13d•Onsite

About The Position

At Trudell Medical International (TMI), we pride ourselves on our passion for finding innovative and creative solutions which has enabled us to develop medical devices that continue to make a difference in the lives of people around the world. Situated within a modern facility located in beautiful London, Ontario, TMI offers a comfortable work environment with a respectful and family-oriented culture. As an employee of Trudell Medical International, not only will you contribute to the development of products at the cutting edge of medical device technology, but you will also have the opportunity to perform challenging work alongside a first-rate group of dedicated professionals. We’re actively searching for our next team member for the position of: Social Media Specialist. PURPOSE: Execute TMI’s social media presence across key channels, including paid and organic content, influencer engagement, and community management.

Requirements

Degree or diploma in marketing or a related field of study
3+ years of experience in marketing or communications
Experience managing influencers and content partners
Exceptional writing and storytelling skills (comfortable posting on social and web platforms, blogging, etc.)
Experience with social media management, community management, and social listening platforms
Proficiency working with business functions of social media platforms including LinkedIn, Facebook, Instagram, Vimeo, YouTube, and Twitter
Strong relationship management, empathy and ability to de-escalate complaints
Exceptional judgment when speaking as a brand and managing its reputation
Knowledge of digital analytics
Proficiency in Microsoft Office [Word, Excel, PowerPoint, Outlook]

Nice To Haves

Canva or Adobe Creative Suite is preferred

Responsibilities

Develop, schedule, and publish compelling organic social media content across platforms (Facebook, Instagram, LinkedIn) in alignment with the content marketing strategy and editorial calendar
Manage the profiles and on-page feeds to ensure a credible and coherent image, with visually compelling content that is optimized for each platform
Research and recommend paid social ad audiences, formats, creative and budget to maximize campaign objectives
Track and experiment with platform trends, algorithm changes, and feature/format updates to maintain brand reach and relevance
Administer social media account access for regional marketing and agency partners in accordance with the social media policy
Drive user generated content (UGC) and employee social advocacy to scale brand reach and influence
Identify, vet, and cultivate social media influencers for both HCP and patient audiences, which includes the management of briefs, contracts, schedules of deliverables, and content approvals
Speak as the brand across social platforms, ensuring consistent expression of the brand promise and voice
Foster genuine engagement by initiating conversation with fans and partners, and seeking opportunities to surprise and delight
Ensure audience comments, messages, and mentions are acknowledged/responded to in a timely manner while monitoring and escalating issues and complaints in accordance with TMI policies
Monitor and escalate brand mentions, emerging issues, or trending conversations to manage the organization’s reputation and ensure post-market surveillance requirements are met
Recommend, monitor, and report on KPIs to ensure social media performance is meeting business and brand objectives
Recommend and implement platform and content optimization based on data-driven insights
Track recurring questions or feedback to share with relevant internal teams
Ensure compliance with relevant health and safety legislation, including the Workplace Safety and Insurance Act, the Occupational Health and Safety Act, etc.